IT Cosmetics® Founders Jamie Kern Lima and Paulo Lima Win EY's Entrepreneur of the Year Award

Jul 08, 2015, 10:46 ET from IT Cosmetics

JERSEY CITY, N.J., July 8, 2015 /PRNewswire/ -- IT Cosmetics Founders Jamie Kern Lima and Paulo Lima were recognized for their achievements in business, winning the 2015 EY Entrepreneurs of the Year® in the New Jersey Region for Retail and Consumer Products.

For Co-Founder and CEO Jamie Kern Lima, the award was a professional milestone with strong emotional undertones. Having launched the brand in 2008 after spending much of her life struggling to flawlessly cover up her severe rosacea and hyperpigmentation with other products that simply wouldn't work, IT Cosmetics is the result of tireless dedication and strategic partnerships with plastic surgeons and cosmetic dermatologists. Today, the brand has over 200 color cosmetics and skin care products in its line and holds the Number 1 position as the bestselling makeup brand on QVC, and is also a best-selling prestige makeup brand at ULTA Beauty, where products are sold in all 800 stores nationwide.

"I'm truly honored to be recognized as the New Jersey winner for EY's Entrepreneur of the Year," Kern Lima stated after the ceremony. "I've dedicated so much of my life to creating game-changing color cosmetics developed to give women life-changing results and to help women look and feel their most beautiful. I feel truly grateful and blessed to be here today and to be honored in this way!"

Of the achievement, Co-Founder Paulo Lima said the award is an "incredible honor" and recognized the incredible team at IT Cosmetics for helping build this brand together, and also his and Jamie's families for the encouragement and support in the brand's earliest years.

Jamie Kern Lima and Paulo Lima will represent the New Jersey Region at the National EY Entrepreneur of the Year competition later this year in November in Palm Springs.

About IT Cosmetics 
IT Cosmetics co-founder Jamie Kern Lima, who suffers from rosacea, sparse brows, hyperpigmentation and problematic skin, works hand in hand with leading plastic surgeons to create innovative, clinically-proven, problem-solving makeup and skin care.  The products' cutting-edge, anti-aging technologies and high-performance skin-loving ingredients help you look and feel your most beautiful! IT Cosmetics is a top prestige color cosmetics brand sold in ULTA Beauty, QVC, Sephora Australia and The Shopping Channel Canada. It's your beauty.™ Discover it. Love it. Believe it.™

About EY Entrepreneur of the Year
EY's Entrepreneur Of The Year is considered the world's most prestigious business award with a lifelong network of gravity-defying entrepreneurs. Each spring, the business community comes together to celebrate regional finalists and winners. These honorees not only create and build market-leading businesses, but also help take the standard of excellence to new heights, transform the face of industry, create jobs and contribute to the vibrancy of communities.

For more information on IT Cosmetics and co-founders Jamie Kern Lima and Paulo Lima, please contact Catherine Tucker Willhoit at IT Cosmetics: | 201.771.5216.

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SOURCE IT Cosmetics