JERSEY CITY, N.J., Dec. 1, 2014 /PRNewswire/ -- IT Cosmetics® today announced its exciting new debut of an exclusive makeup brush collection which furthers the evolution of the company-wide Live Beauty Fully™ give-back initiative. The company has partnered with longtime philanthropic partner, The American Cancer Society's Look Good Feel Better® program and has committed to donate one brush to the program for each and every brush sold year round from the Live Beauty Fully™ Inspired Collection sold exclusively at Ulta Beauty. This donation and commitment further underscores IT Cosmetics' company and brand-wide Live Beauty Fully mission which is aimed at harnessing the power of beauty to support causes that help women and women's initiatives throughout the globe.
For every Live Beauty Fully brush you purchase, IT Cosmetics will donate one brush to the Look Good, Feel Better program
Live Beauty Fully Inspired Collection
To Live Beauty Fully is to give beautifully
This September, it was announced that IT Cosmetics partnered with ULTA Beauty to launch the exciting new co-branded partnership IT Brushes™ for ULTA. As part of this new partnership, IT Cosmetics designed the new signature set of 16 exclusive, handcrafted brushes for the one-for-one Live Beauty Fully Inspired Collection.
Through this one-for-one philanthropic brush initiative, the company expects to provide close to 200,000 makeup brushes annually to the Look Good Feel Better program which translates to an estimated retail value donation of $5 million dollars per year. For every one of the exclusive Live Beauty Fully Brushes purchased, IT Cosmetics will donate one brush to the Look Good Feel Better® program to help women face the effects of cancer with more confidence.
Ranging in price from $14-$34 and designed for every woman from the beauty novice to the professional makeup artist, this 16-brush give-back collection includes brushes that cover every makeup application need from powders to eyeshadows and everything in between. Each brush in the Live Beauty Fully Inspired Collection features IT Cosmetics' award-winning Heavenly Luxe® plush synthetic brush hair bristles, an elegant sleek silver tapered handle and is imprinted with the unique and empowering Live Beauty Fully pink-colored statement logo.
This cause is near and dear to the heart of IT Cosmetics Co-Founder and CEO, Jamie Kern Lima, and her entire IT Cosmetics team – many of which have had cancer affect their family. Because of this it was early on in the company's history that it began to give-back by partnering with the American Cancer Society's Look Good Feel Better Program. Starting with the award-winning and best-selling Brow Power® Universal Waterproof Brow Pencil, IT Cosmetics has made an annual commitment to the non-profit organization and donates one Brow Power pencil to the program for every one Brow Power pencil that IT Cosmetics sells at retail. To date the company has donated over $6M in Brow Power pencils to the program.
"I realized early on that makeup can truly inspire and empower women to remember that they are important, that they are beautiful and that they are worth it! Through the Live Beauty Fully brush collection and company mission at-large, we hope to inspire and help women discover their true inner and outer beauty and what it means to truly live beauty fully. This collection is so much more than just a brush and I am so deeply honored and excited to have our IT Girl customers participating along with IT Cosmetics in this initiative and mission to make the world a more beautiful place...one brush at a time," said Kern Lima.
Live Beauty Fully Inspired Collection Brushes:
It's more than just a brush! The Live Beauty Fully Inspired Collection and all IT Brushes® For Ulta exclusive collections can be experienced in-store now at the new IT Brush® Boutique in ULTA Beauty doors nationwide as well as online through a dedicated microsite featuring enhanced video content and usage tips at www.ulta.com/itbrushesforulta. A special video message from IT Cosmetics co-founder and Live Beauty Fully collection brush collection visionary, Jamie Kern Lima, can be found on youtube at https://www.youtube.com/watch?v=xlN7M_iwAzQ.
About IT Cosmetics®
Developed with leading plastic surgeons and cosmetic dermatologists, IT Cosmetics® creates clinically-proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-Founder Jamie Kern Lima, who suffers from Rosacea, Sparse Brows, Hyperpigmentation and problematic-skin works hand-in-hand with plastic surgeons to create innovative, high performance products laser focused on solving women's beauty problems. IT Cosmetics is sold in ULTA Beauty Stores nationwide, and is a top color cosmetics brand on both QVC and The Shopping Channel Canada. For more information, visit www.itcosmetics.com.
About ULTA Beauty
Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. Ulta Beauty also offers a full-service salon in all of its stores. As of May 3, 2014, Ulta operates 696 retail stores across 46 state and also distributes its products through the Company's website: www.ulta.com.
About Look Good Feel Better
Look Good Feel Better (LGFB) is a free public service program created from the concept that if someone with cancer can be helped to look good, their improved self-esteem will help them to approach their disease and treatment with greater confidence. LGFB offers suggestions and advice to cope with the appearance side effects of treatment through group programs offered in hospitals nationwide, websites, and brochures. The program serves 50,000 women each year and is available throughout the U.S. It is offered through a collaborative effort of the Personal Care Products Council Foundation, the American Cancer Society, and the Professional Beauty Association. For information visit the website at www.lookgoodfeelbetter.org, call 1-800-395-LOOK(5665), or contact the local American Cancer Society office. Look Good Feel Better is a registered trademark of the Personal Care Products Council Foundation.
Contact: Jacqueline Finnan, IT Cosmetics [email protected] 201-492-5144
Share this article