IT Cosmetics Wins NPD Best Of Award For Most Growth In Stores

Feb 01, 2016, 13:34 ET from IT Cosmetics

JERSEY CITY, N.J., Feb. 1, 2016 /PRNewswire/ -- IT Cosmetics won the NPD Best Of Award for the Most Growth in Same Store Sales at the 19th Annual Hot Off The Press Beauty Industry 2015 Year End Review at The Harmonie Club in New York City.

For IT Cosmetics Co-Founders, Jamie Kern Lima and Paulo Lima, the award highlights a year of remarkable growth. IT Cosmetics was also named the 10th largest prestige makeup brand by NPD earlier in the year, was named the 2015 WWD Beauty Inc. Prestige Brand of the Year, and is a bestselling makeup brand on QVC, at ULTA Beauty stores in North America, and at select Sephora stores, internationally. The company has outpaced the industry in many areas with an incremental increase of over $100 million in retail sales in 2015. 

"The NPD Group was excited to partner with CEW for the fourth consecutive year, and bring beauty industry leaders together last night for our 19th Annual Hot Off The Press Event in New York," said Diane Nicholson, President of U.S. Softlines, The NPD Group. "In the tradition of HOP, each year we recognize top performing prestige brands and retailers within the makeup, skincare and fragrance categories. This year we congratulate IT Cosmetics on their NPD Best Of Award for most growth in same store sales, and wish them just as much success in the years ahead."

"We are honored to be recognized by the NPD Group alongside our fellow industry leaders in makeup, skincare and fragrance," said Kern Lima. "We've devoted many years to creating game-changing products that, in the hands of real women, become life-changing. I feel so grateful to be celebrated in such a beautiful way and in the company of such successful brands and retailers. I am thankful to the incredible team at IT Cosmetics for helping us build this brand and look forward to achieving many more milestones together in the years to come."

About IT Cosmetics™
Developed with leading plastic surgeons, IT Cosmetics™ creates clinically proven, innovative, problem-solving makeup and skin care products that harness cutting-edge, anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-Founder Jamie Kern Lima, who suffers from rosacea, sparse brows, hyperpigmentation and problematic skin, works hand in hand with plastic surgeons to create innovative, high-performance products, laser-focused on solving women's beauty problems. IT Cosmetics is a top prestige color cosmetics brand sold in ULTA Beauty, QVC, Sephora Australia and The Shopping Channel Canada. It's your beauty™ Discover it. Love it. Believe it™

About The NPD Group, Inc.
Since 1966, the prestige beauty industry has relied on NPD's comprehensive beauty market research, business solutions, and industry expertise to deliver insights and address the emerging trends, needs, and behaviors of the generations of beauty consumers. For more information, visit and

For more information on IT Cosmetics and Co-Founders Jamie Kern Lima and Paulo Lima, please contact Anne Breza at IT Cosmetics: | (201) 771-5267 or Erica Greenbaum at IT Cosmetics:  | (201) 771-5216  

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SOURCE IT Cosmetics