IT Cosmetics Wins the 2015 WWD Beauty Inc. Award for Prestige Brand of the Year

Dec 10, 2015, 12:09 ET from IT Cosmetics

JERSEY CITY, N.J., Dec. 10, 2015 /PRNewswire/ -- IT Cosmetics was recognized as the Prestige Brand of the Year at the 2015 WWD Beauty Inc. Awards at the Rainbow Room on the top floor of Rockefeller Center in New York City.

For IT Cosmetics Co-Founders Jamie Kern Lima and Paulo Lima, the award continues the momentum of a stellar year for their company.  IT Cosmetics was named the 10th largest prestige makeup brand by NPD, and is a bestselling makeup brand on QVC, at ULTA Beauty stores in North America, and at select Sephora stores, internationally. The company has also experienced unprecedented growth this year with an incremental increase of over $100 million in retail sales in 2015.

"To say that our Prestige Brand of the Year had a great 2015 is like saying the Rainbow Room is a room with a view," said Jenny B. Fine, Editor of WWD Beauty Inc. "Founded just seven years ago, the brand is expected to hit sales of $300 million this year, thanks to its problem solution approach and the personal magnetism of its founder."

"We are truly honored to be recognized by our industry's premiere publication," said Kern Lima. "We've devoted many years to creating game-changing products that, in the hands of real women, give life-changing results and help women look and feel their most beautiful. I feel so grateful and blessed to be honored in such a spectacular way and in the company of such brilliant brands and retailers. I am thankful to the incredible team at IT Cosmetics for helping us build this brand and look forward to achieving many more milestones together in the years to come."

About IT Cosmetics™
Developed with leading plastic surgeons, IT Cosmetics™ creates clinically proven, innovative, problem-solving makeup and skin care products that harness cutting-edge, anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-Founder Jamie Kern Lima, who suffers from rosacea, sparse brows, hyperpigmentation and problematic skin, works hand in hand with plastic surgeons to create innovative, high-performance products, laser-focused on solving women's beauty problems. IT Cosmetics is a top prestige color cosmetics brand sold in ULTA Beauty, QVC, Sephora Australia and The Shopping Channel Canada. It's your beauty™ Discover it. Love it. Believe it™

For more information on IT Cosmetics and Co-Founders Jamie Kern Lima and Paulo Lima, please contact Anne Breza at IT Cosmetics: | (201) 771-5267 or Erica Greenbaum  | (201) 771-5216  

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