itaas "Brings It All Together" at The Cable Show 2011 - Booth 455

ATLANTA, June 9, 2011 /PRNewswire/ -- With changes occurring so quickly for this industry –iPads, smartphones, tablets, game consoles, the connected TV – video Everywhere has become a business necessity not just a business strategy. At this year's Cable Show, itaas will showcase technology solutions and tools that demonstrate how to execute on the business strategy of digital video delivery everywhere through multi-platform applications that leverage current network architectures and technologies.

(Photo: http://photos.prnewswire.com/prnh/20110609/NY17260 )

"For the past 11 years, we have been a part of this ever-changing, diverse industry. Now, more than ever, our customers are faced with fierce competition and the need for innovative services," said Vibha Rustagi, itaas' chief executive officer and president. "Our participation at this year's Cable Show is focused on how itaas can help our customers provide consumers with a connected experience by 'bringing it all together' ... the legacy systems with the new; the current network architecture that is moving to IP-based architectures; and the set-top with web-enabled CE devices."

itaas will demonstrate solutions that enable cable operators and programmers to differentiate product offerings and bring new services to market quickly:

Video Streaming

This application allows consumers to select and view streaming video content delivered by Clearleap's web-based video-on-demand platform, Stream On Demand. The OTT video content can be started on an iPad and then paused and resumed on a Roku box connected to the TV.

Mobile Marketing and Messaging

Interactive applications are also creating revenue opportunities through better consumer experiences such as the itaas-developed EBIF applications from Neustar and iNDEMAND. Neustar's Text Everywhere application demonstrates the ability to send text messages directly to a television. This enhanced messaging capability allows cable operators to offer a service that appeals to the "text generation" of subscribers. Additionally, the iNDEMAND event reminder application provides an easy way to increase pay per view (PPV) event buy rates by leveraging SMS text messaging to a subscriber's cell phone to remind them to buy an event.

Wireless Content Search and Set-top Tuning

Because consumers have access to so much content, they face the dilemma of finding the 'right' content. itaas will show enhanced mobile search capabilities for linear programming and on-demand content, including creative consumer features such as "shake and view" movie selection and playlists. The demonstrations show tablets supporting Android, iOS and HTML5 to tune set-tops that use both EBIF and native platforms.

iLaunch Application Starter Kit

To support the need for applications that can be deployed quickly, itaas has developed the iLaunch program to include a suite of applications and tools that are pre-tested for the EBIF platform. The applications include offerings from itaas, programmers and third-party developers that are tested on EBIF-enabled systems to ensure maximum functionality and standards compliance prior to being selected. Operators can choose from a menu of applications to develop a package that meets their revenue and marketing goals.

Testing and deployment tools that reduce cost and improve network performance

Testing and monitoring are key to the success of any application deployment. itaas will showcase the latest tools and services offered to monitor and improve performance and reliability, including VOD monitoring tools and testing services.

itaas will be showcasing these and other applications to help operators provide cutting edge, revenue-generating solutions.

About itaas, Inc.

Since its founding in 1999, itaas has worked with hundreds of leading service providers, technology vendors, application developers and content providers to create and bring innovative software applications and services to the consumer. The company excels in translating a customer's idea into an innovative interactive digital video service that can be widely deployed. itaas provides unique software engineering experience and expertise in the development, testing and deployment of interactive digital video delivery across multiple platforms, including cable, IPand wireless technologies. The company also provides licensing for the EBIF platform to North American cable operators and offers the iLaunch Starter Kit program to facilitate the quick deployment of advanced EBIF applications. Headquartered in Atlanta, Georgia, itaas has additional R&D facilities and sophisticated QA laboratories for product development in India and Canada. For more information, please visit itaas.com.

SOURCE itaas, Inc.