LONDON and MILAN, January 15, 2014 /PRNewswire/ --
HPS, publisher of the Italian healthcare magazine AboutPharma and Medical Devices, has signed a partnership agreement with PR Newswire, the leading global provider of PR and corporate communication tools.
The deal will see PR Newswire offering its clients enhanced international healthcare news distribution via AboutPharma.com, part of leading Italian healthcare publishing house HPS - Health Publishing and Services, a point of reference in the world of pharmaceuticals, medical devices and services. For the last decade, AboutPharma has been regarded as an authoritative online and printed magazine for healthcare and pharmaceutical professionals.
"We are proud to announce our partnership with PR Newswire," said Stefania Ambra, CEO of HPS - Health Publishing and Services. "Releasing through our website the international news on Healthcare, provided by our new partner, represents a valuable opportunity for AboutPharma: a welcome chance to open more and more to the European and global scenario linked to the Health information and services.
"Moreover, we are confident that PR Newswire will contribute giving international luster to our events and communicating worldwide the trend lines and the paths of development of the Italian and European health policy."
PR Newswire, part of UBM plc, has been a major player in communications technology and the news distribution industry for almost 60 years in Europe. It provides its clients with end-to-end solutions that encompass traditional, digital and social media outlets. Producing, optimising and targeting content across the world's largest multi-channel distribution network, PR Newswire has a truly global reach, serving clients across EMEA, India, the Americas and Asia-Pacific, and is the market leader for news distribution in Italy.
Lisa Ashworth, President PR Newswire EMEA & India, said: "The healthcare market in Italy is growing, as is our strong base of clients operating in the healthcare sector, so this partnership comes at an ideal time for both parties.
"AboutPharma is a key source of reference for healthcare and pharmaceutical professionals and this partnership allows us to build on our existing strong relationships with other key pharmaceutical and healthcare trade media to offer wider distribution channels to the organisations and PR agencies involved in this sector."
PR Newswire (http://www.prnewswire.co.uk) is the leading global provider of PR and corporate communications. Pioneers of the news distribution industry for nearly 60 years, PR Newswire is at the forefront of communications technology, providing an end-to-end solution that encompasses traditional, digital and social media outlets. Producing, optimising and targeting content across the world's largest multi-channel distribution network, PR Newswire has a truly global reach serving clients across EMEA, India, the Americas and Asia-Pacific. PR Newswire is part of UBM plc.
For further information, please contact:
Garry Durston, PR Newswire
Marketing communications director EMEA & India
SOURCE PR Newswire & AboutPharma