iTradeNetwork Launches Cerena™ - A Unified, Intelligent Experience Powering the Future of Food & Beverage Supply Chains

DUBLIN, Calif., Oct. 8, 2025 /PRNewswire/ -- iTradeNetwork, the largest food and beverage trading network across North America, today announced the launch of Cerena™. This transformative solution brand unifies iTradeNetwork's proven portfolio into a single, integrated experience designed to deliver more value, deeper connections, and built-in intelligence across the global food supply chain.

A New Era of Intelligent Supply Chains
Cerena marks a pivotal step forward in iTradeNetwork's mission to deliver supply chain connectivity with no boundaries, putting integration, data management, and AI-driven intelligence at the center of how food and beverage supply chains operate. More than a brand, Cerena represents a unified experience spanning Procurement, Traceability, Logistics, Inspection, Spend & Profit Management, eCommerce, and Master Data Services.

By evolving its solutions into connected suites, iTradeNetwork's Cerena platform delivers purpose-built capabilities for each segment of the food and beverage value chain: manufacturers, retail grocers, grower-shippers, distributors, and operators. These tailored solutions streamline workflows, strengthen collaboration among trading partners, and provide clearer insights across complex supply chain interactions. With AI-native features and intelligent workflows built into the experience, Cerena enables every segment to work smarter, adapt more quickly, and achieve stronger business outcomes at scale.

"Cerena represents a new era of connected commerce for the food and beverage industry," said Amer Akhtar, President and Chief Executive Officer at iTradeNetwork. "By focusing on the unique needs of each segment and their interdependent relationships, we've reimagined the experience across our portfolio. The result is a path to greater efficiency, reduced friction, and increased profit margins through innovation and intelligence, delivering operational excellence from procurement to profit."

Innovation Rooted in Proven Leadership
Cerena builds on more than 25 years of iTradeNetwork's leadership in food supply chain connectivity and commerce. With a hub-and-spoke architecture and the industry's largest trading network, Cerena creates:

• AI-Driven Intelligence: Actionable insights and automation embedded across workflows.
• Deeper Integration: Unified data and workflows connecting every supply chain partner.
• Faster Time to Value: Configurable solutions tailored to growers, manufacturers, distributors, and operators.
• A Unified Experience: One intelligent environment to manage procurement, compliance, logistics, and spend.

"Cerena brings clarity to the complexity of the food and beverage industry," said Srikant Sharma, Chief Revenue Officer at iTradeNetwork. "The intricate interactions across segments are becoming more complex and data-driven. Cerena simplifies that complexity, delivering the intelligence and adaptability customers need to collaborate seamlessly and scale with confidence."

The introduction of Cerena signals iTradeNetwork's continued investment in innovation, data-driven solutions, and customer-centric design. It embodies the company's unwavering commitment to helping its 4,000+ partners across the food ecosystem move faster, act smarter, and feed the world with confidence. To learn more visit https://www.itradenetwork.com/cerena.

About iTradeNetwork
For more than 25 years, iTradeNetwork has delivered connected supply chain and commerce solutions purpose-built for the food and beverage industry. With over 4,000 trading partners and millions of daily transactions, iTradeNetwork is at the forefront of enabling smarter, faster, and more profitable commerce. From procurement and logistics to traceability and spend management, iTradeNetwork connects every node in the food supply chain.

Media Contact
Laura Kaminski
iTradeNetwork
Email: [email protected]

SOURCE iTradeNetwork