It's a 10 Enterprises Announces Massive 40% Off Labor Day Weekend Sale Across All Brands
This Sale Marks the Opportunity for Brand Fans to Stock Up on Their Favorites Before Fall
MIAMI, Aug. 28, 2025 /PRNewswire/ -- It's a 10 Enterprises, the global beauty powerhouse founded by entrepreneur Carolyn Aronson, is celebrating Labor Day Weekend with its biggest sale of the season. Starting today, August 28 through Tuesday, September 2, consumers can enjoy 40% off sitewide across all It's a 10 Enterprises brands, which includes It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, Rewind It 10 and CLOUD Haircare.
To honor Labor Day, a holiday celebrating the accomplishments of American workers, the brands are extending this special offer to show appreciation to their loyal customers. This limited-time discount is designed to give everyone the opportunity to indulge in the high-quality beauty products that It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, Rewind It 10 and CLOUD Haircare are known for.
"Our Labor Day sale is our way of acknowledging the hard work and dedication that our customers put into their daily lives," said Carolyn Aronson, Founder & CEO of It's a 10 Enterprises. "We want to help them transition from summer to fall with confidence, knowing they have the best products in hand at a fantastic price. With It's a 10, Be a 10, EX10SIONS, and our newer brands, you're not just buying products—you're investing in yourself."
The 40% off promotion will be available starting today, August 28, through Tuesday, September 2 at ItsA10Haircare.com, BeA10.com, HairEx10sions.com, RewindIt10.com, and CloudHaircare.com. Discounts will be automatically applied at checkout, while supplies last.
About It's a 10® Haircare and It's a 10 Enterprises
It's a 10® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores, and retailers worldwide. As one of the only female-owned professional haircare brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. Its collections include multifunctional, award-winning products—such as the cult-favorite Miracle Leave-In— designed to deliver 10 benefits in every bottle.
Building on this success, It's a 10 Enterprises encompasses It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, uniting a portfolio of brands dedicated to professional-quality results, inclusivity, and accessibility. Founded by entrepreneur Carolyn Aronson, the Enterprises continue to remain independently owned while shaping the future of global beauty.
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