It's a 10® Haircare Announces 9th Annual National Love Your Hair Day with Exclusive 50% Off Sitewide Sale
Celebrating self-confidence, beauty, and self-expression through hair with promotions across the It's a 10 Enterprises Portfolio
MIAMI, Oct. 9, 2025 /PRNewswire/ -- It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand founded by beauty industry icon Carolyn Aronson, is thrilled to announce its 9th annual National Love Your Hair Day. What began as a grassroots movement to inspire people to embrace their natural beauty has evolved into a nationwide celebration of confidence, self-expression, and empowerment.
To celebrate, the brand is offering an exclusive 50% sitewide sale beginning today at 9:00 a.m. EST through October 15, 2025 at 11:59 p.m. EST, across all It's a 10 Enterprises brands, which includes It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, Rewind It 10 and CLOUD Haircare.
In addition to 50% off sitewide, It's a 10® Haircare is offering a free 2oz Miracle Leave-In with every purchase — no minimum spend required — making it the perfect opportunity to restock on your favorite products or discover new must-haves from the It's a 10 portfolio.
"When I created National Love Your Hair Day, my goal was to remind everyone that beauty isn't about perfection – it's about confidence," said Carolyn Aronson, Founder & CEO of It's a 10 Enterprises. "Whether your hair is curly, straight, colored, or natural, every strand tells a story. This day, and this sale, are a way for us to celebrate that diversity while thanking our loyal community for their continued love and support."
Now in its ninth year, National Love Your Hair Day has become a hallmark moment for the brand, reinforcing its mission to deliver professional-quality, multi-benefit products that make achieving great hair effortless for all.
The annual sale will be available starting today, October 9th, through Wednesday, October 15th at ItsA10Haircare.com, BeA10.com, HairEx10sions.com, RewindIt10.com, and CloudHaircare.com.
About It's a 10® Haircare and It's a 10 Enterprises
It's a 10® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores, and retailers worldwide. As one of the only female-owned professional haircare brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. Its collections include multifunctional, award-winning products—such as the cult-favorite Miracle Leave-In— designed to deliver 10 benefits in every bottle.
Building on this success, It's a 10 Enterprises encompasses It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, uniting a portfolio of brands dedicated to professional-quality results, inclusivity, and accessibility. Founded by entrepreneur Carolyn Aronson, the Enterprises continue to remain independently owned while shaping the future of global beauty.
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