Celebrating self-confidence, beauty, and self-expression through hair with promotions across the It's a 10 Enterprises Portfolio
MIAMI, Oct. 9, 2025 /PRNewswire/ -- It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand founded by beauty industry icon Carolyn Aronson, is thrilled to announce its 9th annual National Love Your Hair Day. What began as a grassroots movement to inspire people to embrace their natural beauty has evolved into a nationwide celebration of confidence, self-expression, and empowerment.
In addition to 50% off sitewide, It's a 10® Haircare is offering a free 2oz Miracle Leave-In with every purchase — no minimum spend required — making it the perfect opportunity to restock on your favorite products or discover new must-haves from the It's a 10 portfolio.
"When I created National Love Your Hair Day, my goal was to remind everyone that beauty isn't about perfection – it's about confidence," said Carolyn Aronson, Founder & CEO of It's a 10 Enterprises. "Whether your hair is curly, straight, colored, or natural, every strand tells a story. This day, and this sale, are a way for us to celebrate that diversity while thanking our loyal community for their continued love and support."
Now in its ninth year, National Love Your Hair Day has become a hallmark moment for the brand, reinforcing its mission to deliver professional-quality, multi-benefit products that make achieving great hair effortless for all.
About It's a 10® Haircare and It's a 10 Enterprises It's a 10® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores, and retailers worldwide. As one of the only female-owned professional haircare brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. Its collections include multifunctional, award-winning products—such as the cult-favorite Miracle Leave-In— designed to deliver 10 benefits in every bottle.
Building on this success, It's a 10 Enterprises encompasses It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, uniting a portfolio of brands dedicated to professional-quality results, inclusivity, and accessibility. Founded by entrepreneur Carolyn Aronson, the Enterprises continue to remain independently owned while shaping the future of global beauty.
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