It's a 10 Haircare Appoints Ulta Beauty Veteran Ashley Schauer as Vice President of Sales & Marketing to Accelerate Retail & Professional Distribution Growth

MIAMI, Aug. 20, 2025 /PRNewswire/ -- It's a 10^® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, proudly announces the appointment of Ashley Schauer as Vice President of Sales and Marketing. In this role, Schauer will run point for all key retail and distribution accounts across It's a 10 Enterprises, which includes It's a 10^® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10.

With more than 15 years of merchandising and planning experience, Schauer has built her career leading high-impact strategies across top beauty and retail organizations. Most recently, she served as Senior Merchant of Prestige Cosmetics at Ulta Beauty, where she oversaw major assortments and led record-breaking marquee promotional events for the retailer. She previously held leadership roles at Lululemon Athletica and Sears Holdings Corporation, and across all positions has been recognized for blending data-driven insights with consumer trends to deliver growth while building lasting partnerships with both global beauty houses and founder-led brands.

This appointment reflects Founder & CEO Carolyn Aronson's commitment to strengthening the brand's global presence. "Ashley's proven success in leading high-growth categories at Ulta makes her an invaluable addition to the team," said Aronson. "Her expertise across cosmetics and haircare, combined with her ability to execute record-breaking events, will help take It's a 10 Enterprises to the next level in both retail and professional distribution."

President, Jeff Aronson, added:
"Ashley's leadership will ensure our products continue to thrive with existing partners while expanding into new audiences. We're confident her vision and experience will strengthen our retail relationships and broaden our global footprint."

Schauer shared her excitement:
"It's a 10 Enterprises is such an iconic, independent portfolio with unmatched product quality and a loyal customer base. I'm thrilled to work alongside Carolyn and Jeff to expand our retail partnerships, build impactful marketing strategies, and drive continued growth across our brands."

About It's a 10^® Haircare and It's a 10 Enterprises

It's a 10^® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores, and retailers worldwide. As one of the only female-owned professional haircare brands in the world, It's a 10^® Haircare is dedicated to providing customers with the best hair experience possible. Its collections include multifunctional, award-winning products—such as the cult-favorite Miracle Leave-In— designed to deliver 10 benefits in every bottle.

Building on this success, It's a 10 Enterprises encompasses It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, uniting a portfolio of brands dedicated to professional-quality results, inclusivity, and accessibility. Founded by entrepreneur Carolyn Aronson, the Enterprises continue to remain independently owned while shaping the future of global beauty.

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SOURCE It's A 10 Haircare