It's a 10® Haircare, Be A 10™ Cosmetics & Ex10sions Celebrate International Women's Day with Annual 50% Off Sale!

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Mar 07, 2025, 08:30 ET

The female-founded brands host annual sale to thank their loyal female consumer-base

MIAMI, March 7, 2025 /PRNewswire/ -- Carolyn Aronson—founder, CEO, and sole owner of the iconic It's a 10® Haircare, as well as Be A 10 Cosmetics™ and Ex10sions by Carolyn—is once again celebrating International Women's Day with one of the brand's biggest sales of the year.

From March 7^th at 12 PM EST through March 12^th at 11:59 PM EST, shoppers can enjoy 50% off across all brand websites, making it easier than ever for the brand's largely female consumer base to stock up on their favorite products at the best prices.

As a proud Latina entrepreneur who has built and fully owns multiple successful brands, Carolyn is passionate about empowering others to embrace their inner '10'—believing in themselves, following their passions, and giving their all, no matter the obstacles.

"This sale is my way of giving back to the incredible women who inspire me every day," says Aronson. "Women are resilient, powerful, and unstoppable when they support each other—and I want every woman to feel confident, valued, and celebrated."

The sale will begin today, March 7^th, 2025, on ItsA10Haircare.com, BeA10.com and HairEx10sions.com, and run until 11:59pm on March 12^th, 2025. Here, guests can stock up on It's a 10 Haircare's cult-classic Miracle Leave In, which was just awarded WWD's Top 100 Greatest Hair Products of All Time, or the other offerings such as Be a 10's Begin 2 End Primer and Setting Spray, or Ex10sions hair extensions, for half off their usual retail price. The discount will be automatically applied at checkout.

For more information on Carolyn Aronson, and to follow her inspiring journey as a major player in the business and beauty arenas, follow @itsa10CEO on Instagram.

About It's a 10® Haircare:
It's a 10® Haircare is an established, professional haircare line offering exceptional products via salons, beauty supply stores and retailers worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. It's 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.

About Be A 10™ Cosmetics:
Be A 10™ Cosmetics is a high-quality makeup line offering exceptional, multi-purpose products that offer simple beauty solutions. This fully-female-owned makeup brand is dedicated to providing customers with the best makeup experience possible. From priming products, eye shadows, foundation, mascara and everything in Between, Be A 10™ Cosmetics aims to be the one-stop-shop that declutters your makeup bag and create professional-quality beauty looks in 10-minutes-or less.

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SOURCE It's A 10 Haircare