NEW YORK, Oct. 9, 2017 /PRNewswire/ -- It's a 10 Haircare, the go-to hair care brand for salon professionals and clients across the globe, has officially named October 10th National Love Your Hair Day. For founder and CEO, hairstylist Carolyn Aronson, the day is a call-to-action for all people to love themselves, appreciate others and join together to impact change.
"We've created a movement that celebrates diversity," Aronson said. "Hair is a beautiful form of self-expression. Loving our hair and accepting others' is a simple but powerful way to encourage self-love and bring people together while celebrating our uniqueness."
The brand will launch National Love Your Hair Day with several activations taking place October 10th, including:
A Times Square takeover in New York City, including a digital billboard on the NASDAQ and It's a 10 Haircare street teams handing out 10,000 bottles of free It's a 10 Haircare Miracle Leave-In Product from 5 – 7 p.m. E.T.
A national campaign encouraging all to share their unique looks with the hashtag #loveisinthehair. The brand will be sharing contributions from fans across their social platforms.
An unprecedented 25 percent site wide sale on Itsa10Haircare.com.
National Love Your Hair Day is but one extension of the brand's mission to spread positivity and tangible acts of kindness. This week, the CEO mobilized with dear friend and rapper Fat Joe to deliver supplies directly to Puerto Rico, donating four palettes of shampoo and conditioner, giving monetary support and personally packing materials at the loading dock. Aronson is Puerto Rican and currently working to locate several family members victimized by the storm.
Last month, It's a 10 Haircare also gave away more than 100,000 bottles of its top-selling product, Miracle Leave-In, in conjunction with its sponsorship of the 2018 Miss America Competition. The campaign began as Aronson relocated her South Florida family and business to escape Hurricane Irma, and was extended for days after the competition's air date to allow time for those affected by hurricanes to participate.
Aronson also started Kyana's Dream Foundation in her daughter's honor which is focused on providing emergency response for children in schools.
"I have made it my mission to give back in tangible ways that directly provide support and love," Aronson said. "Together, we can reach millions of people and help them feel recognized and inspired."
About It's a 10 Haircare: It's a 10 Haircare is an established, professional hair care line offering exceptional multipurpose products via salons and beauty supply stores worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10 Haircare is dedicated to providing customers with the best hair experience possible. It's a 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.