- Brand refresh proliferates on-air and online simultaneously -
- Changes come on heels of network's most-watched year ever -
TORONTO, Oct. 28, 2011 /PRNewswire/ - As it enters its 15th year, The Comedy Network is dressing differently come Nov. 1, 2011 when the channel launches a fresh new look and feel. Designed to best reflect the current programming strategy, the rebranded channel presence, complete with a redesigned logo, can be seen on everything from signage to on-air promos. Simple yet limitless in its potential use, the fun and colourful new branding for Comedy allows for the channel's personalities to be integrated into applications of the new elements.
Building on its highly successful slate of fall programming and coming off the channel's most-watched year to-date, Comedy will continue to air comedies of all kinds across multiple platforms, including thecomedynetwork.ca, which will launch with its own new design simultaneously.
"For 14 years, Comedy has been known as the home of all things funny, and that's not changed," said Sally Basmajian, Vice-President and General Manager, Comedy and Drama. "With this new, refreshed and updated look and feel, the essence of the channel is reflected in a contemporary way that will evolve and expand along with the programming."
"Our ultimate goal with this rebrand is to develop a new look that's fresh, spirited and has the versatility to work on every platform," said Jon Arklay, Vice-President, Creative and Brand, Bell Media Agency. "Be it on-air, in print or on digital platforms, this is a new image that connects us with comedy in all media."
Beginning at 6 am ET on Tuesday, the Comedy rebrand rolls out with every on-air element featuring the new look. Also launching on Tuesday is the network's completely redesigned website, thecomedynetwork.ca. Featuring more robust show pages, an improved video viewing experience and new social media integrations, the site's branding will coincide with Comedy's new brand presence.
The rebrand comes on the heels of Comedy's most-watched year (2010/2011, total viewers and A18-49), and the most-watched month in channel history (Sept. 2011, among total viewers, A18-49, A18-34 and teens). In September, audiences grew as much 59% among total viewers and more than doubled among teen audiences.
About The Comedy Network
Canada's first specialty comedy service, The Comedy Network airs comedy of all kinds, 24-hours-a-day, across multiple platforms, including a revolutionary broadband service at thecomedynetwork.ca. Launched in October 1997, The Comedy Network broadcasts, uncut and uncensored, an eclectic mix of scripted, stand-up, sketch, improv, and animated comedy - as well as topical comedy talk shows, game shows and classic situation comedies. The Comedy Network is a division of Bell Media, which is owned by BCE Inc. (TSX,NYSE: BCE), Canada's largest communications company, and is available in nearly six million households across the country.
SOCIAL MEDIA LINKS:
CLICK HERE to download the new logo.
CLICK HERE, or see below, to view a video sample of the Comedy branding.
SOURCE Comedy Network
Image with caption: "Sample Comedy Network print ad (CNW Group/Comedy Network)". Image available at: http://photos.newswire.ca/images/download/20111028_C8308_PHOTO_EN_5667.jpg
Image with caption: "Sample Comedy Network print ad (CNW Group/Comedy Network)". Image available at: http://photos.newswire.ca/images/download/20111028_C8308_PHOTO_EN_5666.jpg
Video with caption: "Video: New Comedy Logo Reveal". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111028_C8308_VIDEO_EN_5670.mp4&posterurl=http://photos.newswire.ca/images/20111028_C8308_PHOTO_EN_5670.jpg&clientName=Comedy%20Network&caption=Video%3A%20New%20Comedy%20Logo%20Reveal&title=New%20Comedy%20Logo%20Reveal