OAKBROOK TERRACE, Ill., Jan. 5, 2011 /PRNewswire/ -- Redbox, America's movie rental destination, announces the launch of the redbox® Movie Awards Game on Facebook, presented by Orville Redenbacher's® Gourmet® Popping Corn. Movie fans can predict the winners of the season's top movie awards shows and go head-to-head with film critic Richard Roeper.
"The redbox Movie Awards Game brings the excitement of the red carpet to our more than 1.7 million Facebook fans nationwide by celebrating the nation's top movies and performances of 2010," said Gary Cohen, senior vice president marketing and customer experience, redbox.
The redbox Movie Awards Game empowers fans to make predictions for three of the top awards shows, including the Critics' Choice Movie Awards on January 14 and the coveted golden statuette awards show in February. Throughout the selection process and following each show, fans can track how well they did compared to their friends and receive virtual prizes based on their activity, such as the "I Beat Richard Roeper" badge and the "Golden Sweep" badge for guessing every top category correctly.
"Movies bring families and friends together, and Orville Redenbacher's Gourmet Popping Corn is proud to be a critical ingredient to movie nights across America," said Jeff Caswell, Brand Director for Orville Redenbacher's. "It's not only a healthy snack, but it's a sure way to make your movie night special. So pop up some popcorn, pop open the redbox Movie Awards Game and enjoy the movie awards season."
Redbox currently features a number of award-nominated titles such as Inception, The Kids Are All Right and Toy Story 3, among others, and select 2010 award winners, on DVD and Blu-ray Disc®.
The redbox concept is simple. Customers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. They can keep the DVD or Blu-ray Disc® for as long as they'd like and return it to any one of the approximately 24,900 redbox locations nationwide. For added convenience, movie lovers can reserve their new release movie at www.redbox.com and pick it up at the redbox of their choice. Finding the nearest redbox location is easy on www.redbox.com, via the redbox iPhone® app, or by texting "redbox" to 50101.
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (Nasdaq: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at approximately 24,900 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
About Orville Redenbacher's Gourmet Popping Corn
Orville Redenbacher's Gourmet Popping Corn, a brand of ConAgra Foods, is the leader in microwave popcorn. It's the perfect snack for the entire family – popping up hot, fresh and delicious every time. Orville Redenbacher's is available in more than 70 varieties to complement any lifestyle, taste or occasion, including SmartPop! 94% fat free, Natural and Organic. Orville Redenbacher's SmartPop! line continues to garner more consumer interest in the healthy snack segment by appealing to consumers on the basis of its whole-grain content(1). For behind the scenes access to new product news, visit www.facebook.com/orvilleredenbachers or more information on the brand and products, visit www.orville.com.
(1) Salty Snacks—U.S., March 2007, a report from Mintel, a leading market research company