MILWAUKEE, Oct. 1, 2014 /PRNewswire/ -- It's My Biz by Fashion Angels, a new line of activity kits designed to help tween girls build their self-confidence by becoming the SHE-E-Os of their own entrepreneurial businesses, has been named a Holiday 2014 Hot 20 Award winner by Toy Insider magazine.
Toy Insider's annual list identifies the most sought-after toys of the upcoming holiday season. It's My Biz was chosen for its ability to incorporate tweens' love of playing games, being creative and being active, and for its focus on key activities for this age group, such as socializing and trying new things. "The tween sector is a particularly difficult group to reach, but It's My Biz hits the mark perfectly," said Laurie Schacht, CEO of Adventure Publishing. "The kits allow girls to express their creativity and originality in a fun way, while empowering them with the tools they need to run a successful business," Schacht said.
"It's My Biz is confidence in a box, providing tween girls with an interactive roadmap on a journey to discover and develop their own personal talents," said Goldi Miller, founder and president of Fashion Angels Enterprises. "The Hot 20 award validates our mission of providing tween girls with experiences that help them to become self-assured young women who are overflowing with confidence.
It's My Biz teaches lessons that extend beyond play and into the real world by providing the essential tools and materials needed to create and sell products and services to family, friends, neighbors and classmates. It helps tweens build their own start-ups through creative activities they are already interested in, like making jewelry, decorating cupcakes, designing T-shirts and painting fingernails. Each kit also includes the "It's My Biz: Ultimate Business Guide," a step-by-step guide on creating and running your own business. The It's My Biz app provides a free customizable business tool that is both iOS and Android compatible.
It's My Biz activity kits are available in specialty toy stores, Barnes & Noble and in mass retailers. Retail prices range from $19.99 to $25.99. For more information about Fashion Angels and It's My Biz, visit www.itsmybiz.biz.
About Fashion Angels Enterprises
The Milwaukee-based Fashion Angels Enterprises, established in 1996, is the leading designer and manufacturer of tween girls' lifestyle and activity products. Fashion Angels' mission is to provide tween girls with experiences that inspire them to Find Their Wings; to believe in themselves and to be proud of what they can do. For additional information, please visit the company website at www.fashionangels.com. For the most up-to-the-minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter, Pinterest, Instagram and YouTube.
SOURCE Fashion Angels Enterprises