It's My Biz named finalist for 2015 Toy of the Year Award

Online fan vote puts tween girls at the top of the gift list this year

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Dec 05, 2014, 05:00 ET

MILWAUKEE, Dec. 5, 2014 /PRNewswire/ -- It's My Biz by Fashion Angels, a line of activity kits designed to help tween girls build their self-confidence by becoming the SHE-E-Os of their own entrepreneurial businesses, is a finalist for a 2015 Toy of the Year (TOTY) Award. The new product is in consideration for Activity Toy of the Year.

According to statistics, only 47.7 percent of women believe they are capable of starting and running a business. It's My Biz is the perfect product to inspire young girls at a vital stage of their lives while cultivating the next generation of female leaders.

“When I Grow Up” (The It's My Biz Story)

It's My Biz is nominated for a 2015 Toy of the Year Award. Considered the Oscars of the toy industry, It's My Biz is up for Activity Toy of the Year and an online fan vote at www.toyawards.org will help determine the winner.

It's My Biz activity kits help tween girls build their self-confidence by becoming SHE-E-Os of their own entrepreneurial businesses. The activity kits are nominated for a 2015 Toy of the Year Award.

Presented by the Toy Industry Association, the TOTY Awards are considered the Oscars of the toy industry. Award winners are chosen through a voting process that includes input from experts in the field, in addition to an online fan vote. Winners will be announced during a ceremony in New York City on Feb. 13 and fans can vote online through Jan. 11 by visiting http://www.toyawards.org/toyaward/custom/ActivityToy.aspx#.VH4c8ofLd5s.

"We started the It's My Biz line because we wanted to encourage girls to explore their creative side while also helping them learn fundamental business skills," said Goldi Miller, founder and president of Fashion Angels Enterprises. "To be recognized by our peers and the Toy Industry Association is an honor and further validation that this product is making a difference in empowering tween girls at a key point in their lives."

In addition to It's My Biz, Fashion Angels is helping tweens prepare for life with its Future SHE-E-O Contest, the winner of which will receive a $10,000 college scholarship. Tweens between the ages of 7 and 12 can enter the contest by filling out an entry form detailing the story behind their start-up business, http://www.fashionangels.com/itsmybiz/she-e-o-contest/.

It's My Biz activity kits are available in specialty toy stores, Barnes & Noble, mass retailers and online at www.itsmybiz.biz.

About It's My Biz
It's My Biz teaches lessons that extend beyond play and into the real world. It helps tweens build their own start-ups through creative activities, and each kit also includes the "It's My Biz: Ultimate Business Guide," a step-by-step guide on creating and running your own business.

Video - http://www.youtube.com/watch?v=aIH1yQdTSTY
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SOURCE It's My Biz