Ivanka Trump Introduces New Fall Campaign Celebrating #WomenWhoWork
Sep 21, 2016, 09:00 ET
NEW YORK, Sept. 21, 2016 /PRNewswire/ -- Ivanka Trump is excited to introduce the Fall 2016 campaign, a tribute to the multidimensionality of modern working women highlighting her brand's mission to inspire and empower women who work—at all aspects of their lives. The campaign spotlights Ivanka and three other women and documents the many ways in which they work at their lives. Bolstered by a supportive circle of family and friends, who appear in the campaign video, each woman is pictured in her element, redefining what it means to be #WomenWhoWork.
We believe that creating the life you want to live should be celebrated and we know that work looks different to everyone. Ivanka Trump is launching a campaign call-to-action to further engage with customers this fall, and show what work looks like to you with the "Women Who ____" activation. Influencers and consumers alike are encouraged to share and join the conversation on social.
"We're all working hard to create the lives we want to live," said Ivanka Trump. "We're in it together. It isn't easy, but it's worth it."
From September 21 through October 19, the brand will host a sweepstakes to win the latest handbag for Fall, the Tribeca Satchel, filled with travel goodies for a weekend getaway in New York City. Learn more about the campaign and sweeps at http://bit.ly/2deKRXR
ABOUT IVANKA TRUMP (@ivankatrump)
In 2007, Ivanka Trump launched a fine jewelry collection for self-purchasing women. From there the Ivanka Trump brand was born. In 2011 the footwear collection launched and has since expanded to be an accessible lifestyle collection with apparel and accessories. The collection includes footwear for women and kids, women's apparel, handbags, eyewear, fashion accessories, fragrance and jewelry. The brand comes to life on IvankaTrump.com, which is focused on inspiring and empowering women who work at all aspects of their lives. Daily content is tip-oriented and packed with practical takeaways. Weekly interviews highlight powerhouse thought leaders and rising stars. Offering smart, solution-oriented content, IvankaTrump.com provides expert career advice and tips for women who work. The Ivanka Trump Collection is available in over 800 stores nationwide as well as online and globally through select retail partners. For more information please visit IvankaTrump.com.
CONTACT: [email protected]
SOURCE Ivanka Trump
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