iViu Technologies Launches New Customer Experience Application with Hi-Time Wine Cellars

ANAHEIM, Calif., April 5, 2012 /PRNewswire/ -- iViu Technologies, a location-based mobile media provider, today launched its new iViu application with Hi-Time Wine Cellars, a 24,000-square-foot retail store in Costa Mesa, Calif., that offers a selection of more than 10,000 wines, hard-to-find spirits, a comprehensive beer selection and more than 400 different cigar brands. With the iViu application, Hi-Time engages customers with real-time, personalized information and recommendations, special offers and discounts, exclusive events, and customized push notifications that create a compelling customer experience.

"From its huge inventory of wines and spirits to its expertise in making recommendations for any occasion, Hi‑Time has so much to offer its customers and it wanted to put that wealth of knowledge at their fingertips in the form of our iViu application," said Chris Turner, CEO of iViu Technologies. "The app enables Hi‑Time customers to instantly access detailed information and recommendations on wines based on their location and personal preferences, giving them a unique 'insider' experience."

The iViu application identifies a customer's in-store location and provides real-time, relevant product or company information as well as timely, actionable notifications about everything that is within reach. iViu is a universal, "gateway" application that connects users to multiple retailers, but is curated to reflect each brand's personality. A retailer typically includes updates on promotions, shopping tips, photos, videos, special events, reviews and recommendations. Retailers can deliver instantaneous, value-added information to engage customers, increase loyalty and move them one step closer to a purchase decision.

"The iViu application plays a critical role in distributing information to our customers exactly when they want it and when it is relevant. We feature staff picks, special offers, wine tastings and much more," said Diana Hirst, CEO of Hi‑Time. "By providing real-time information that is convenient to our customers, we can deliver an engaging and personal experience that differentiates our brand."

To become an iViu Insider at Hi-Time Wine Cellars and other fine retail establishments, visit the Apple App Store or Android Play Store to download the application and learn more.

About iViu Technologies
iViu Technologies is a location-aware system that empowers retailers to communicate relevant, timely, actionable information that is tailored to the preferences and current location of consumers. Using strategically placed Intelligent Digital Tags (iDTags) and a location-based smartphone application, iViu connects a brand's digital content with a consumer's physical presence. iViu's free app enables users to become "Information Insiders," receiving engaging content and promotions based on exact location and learned preferences as well as "Thought Leaders" with the ability to share observations with their social network. For retailers, iViu's industry-first universal application ensures standard location policies and practices, and can be designed to reflect their brand personality while deployed across multiple locations to ensure a unified user experience. For more information, visit www.iviutech.com.

SOURCE iViu Technologies