Ixtens Launches Central 3.0 for Enterprise eCommerce Connectivity

NEW YORK, May 25, 2011 /PRNewswire/ -- Ixtens, a Software-as-a-Service provider of eCommerce connectivity and automation, announces the release of the Ixtens Central platform, version 3.0.

Ixtens Central solves the problem of eCommerce cost and complexity. As more retailers and media companies turn to multichannel eCommerce to grow their business, they are challenged with integrating multiple in-house systems, connecting with external suppliers, and growing staff to keep legacy information updated across channels.

Ixtens Central solves these issues with a platform built from the ground up for a multichannel world. It offers retailers and media companies tools to easily map and synchronize various systems to a unified data hub.  This enables them to streamline eCommerce data workflows, reduce operating and integration costs and easily connect with external trading partners, all in a single platform.

"Our mission is to let merchants profit fully from their online success and respond to market evolution without the fear of being overwhelmed by operating costs," says Tommaso Trionfi, CEO Ixtens.  "With Central 3.0, we go one step further in helping our customers achieve their goals in eCommerce flexibility and efficiency."

With Ixtens Central, a company's inventory, order, PIM, fulfillment and reverse logistics data synchronize internally, across business units and brands. Ixtens Central 3.0 features an External Connectivity Hub to automate integration with suppliers and partners, updated search and UI, a business rules engine and improved adaptors for 3rd party systems, such as SAP and Demandware.

Benefits of merchants implementing Ixtens Central include:

• easily integrate with 3rd party suppliers, drop-shippers and supply-chain partners
• create additional web assets, such as microsites, daily deal and private-flash sale sites in weeks instead of months
• automatically route marketplace orders to the right drop-shipper, in-house inventory, or ERP system.
• segment your catalog for sale on multiple sites and channels
• move into international markets from a single unified catalog

About Ixtens:

Founded in 2004, Ixtens helps merchants, media companies, and suppliers work in multichannel e-commerce.  Current clients include: Lifetime Brands and Amazon. The Ixtens team is a group of e-commerce veterans that build the integration engine for Amazon Webstore. The company is based in New York. To learn more or to schedule a meeting, please e-mail [email protected].

Contact:
Rachel Sigley
[email protected]
646.588.4918
www.ixtens.com

SOURCE Ixtens