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IZEA and Give Kids The World Teamed Up to offer a Scoop of Hope this July to Help Celebrate Ice Cream For Breakfast Month


News provided by

IZEA

Aug 02, 2010, 08:53 ET

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ORLANDO, Fla., Aug. 2 /PRNewswire/ -- IZEA, a world leader in social media sponsorship, donated their time and social media expertise this July to give back to the community – starting with a scoop of ice cream.

To help support Give Kids The World, IZEA designed an "Ice Cream For Breakfast" website where people can share a "scoop of hope" with a friend and their social networks while making a donation.

The inspiration for this campaign came from a Village Wish Family who celebrates the anniversary of their trip by eating ice cream for breakfast once a year, just as they did in the Ice Cream Palace at Give Kids The World Village, a nonprofit that fulfills the wishes of children with life-threatening illnesses and their families to experience a memorable, cost-free visit to the Central Florida attractions, which includes all the ice cream they can eat.

"We are so excited about the website that IZEA created for us to launch our new campaign, 'Ice Cream For Breakfast,'" said Pamela Landwirth, President, Give Kids The World. "The site is interactive, whimsical and fun – just like Give Kids The World Village. The IZEA team really brought to life our Ice Cream For Breakfast concept. Everyone who visits site will be just as inspired as we are."

"IZEA has a strong commitment to building the community through pro-bono work," said IZEA CEO and founder Ted Murphy. "You can give support to the community by donating money, but we thought it would be more meaningful if we donated our knowledge and time."

To take part in Ice Cream For Breakfast, people can visit icecreamforbreakfast.org to share their favorite ice cream scoop with a five dollar donation or they can text "Scoop" to 50555 to donate 10 dollars.

About IZEA

IZEA is a world leader in social media sponsorship, operating multiple marketplaces such as WeReward, SponsoredTweets, and SocialSpark.  Our mission is to empower everyone to value and exchange content, creativity and influence. IZEA is venture funded by Inflexion Partners, Village Ventures, Draper Fisher Jurvetson, and DFJ Gotham Ventures.

About Give Kids The World

Give Kids The World Village (GKTW) is a 70-acre, nonprofit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 101,000 families from all 50 states and 72 countries.

SOURCE IZEA

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