IZZE® Heats Up the Summer Beverage Aisle

BOULDER, Colo., June 16 /PRNewswire/ -- IZZE® Beverage Company today announced the launch of new integrated marketing efforts highlighting what's inside all-natural IZZE Sparkling Juice, 70% pure fruit juice and a splash of sparkling water. The new campaign kicks off with print and online efforts this month.

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The "You'll Love What's Inside" campaign, featuring striking images of real fruit inside the IZZE bottles, will appear in In Style, Rolling Stone, Men's Health, US Weekly, and Food and Wine magazines as well as on FoodNetwork.com, Yelp.com and Shape.com, starting this month. Also launching is a refreshing take on www.IZZE.com, featuring an updated homepage that will direct users to the latest and greatest news and offerings from IZZE.

Do Good. For Good.

A foundation to the IZZE campaign is the company's ongoing support of Global Education Fund. Since its birth in Boulder, Colorado eight years ago, IZZE has partnered with Global Education Fund to provide educational opportunities to children living in poverty. This year, the focus is on Kenya, where Global Education Fund and IZZE are helping to change the lives of over 100 young people through scholarships and leadership training. By providing funding for school and a leadership program, Global Education Fund is helping these young adults become leaders in their communities. In addition to featuring the organization's efforts in its print ads and on the website, IZZE is engaging its fans to join the brand in making a difference through the IZZE's Send a Sparkle program on IZZE.com and Facebook.

"We're passionate about our involvement with Global Education Fund and are excited to spread the word of this important organization," noted Brad Armistead, IZZE Director of Marketing. "Now we're asking IZZE fans to join the movement in making a difference in the lives of children around the world."

To participate, consumers can send Sparkles to each other -- messages that describe what's special about their friends or "what's on the inside." For every Sparkle sent through December 31, 2010, IZZE will donate $1 to Global Education Fund, up to $25,000. Doing good will not only make consumers feel good, but look good, too. People who have at least 10 Sparkles accepted by their friends will receive a limited-edition IZZE T-shirt, while supplies last.

Doing Good Never Tasted So Good

Made from 70 percent pure fruit juice and a splash of sparkling water, with no added sugar, caffeine or preservatives,  consumers can feel good about serving IZZE Sparkling Juice at their summertime gatherings. Whether you serve it over ice or mixed in cocktails, IZZE's eight delicious flavors offer a refreshing alternative to the expected.

For more information about IZZE Sparkling Juices, recipes, information on IZZE's philanthropic mission and much more, please visit www.IZZE.com. To join the community, follow IZZE on Twitter and visit our Facebook page.

About IZZE Beverage Company

IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose and is based in Boulder, CO. IZZE is available in eight flavors: Sparkling Apple, Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lime, Sparkling Peach and Sparkling Pomegranate, and is sold in four-packs, 12-packs, single-serve 12- and 16-ounce glass bottles, and single-serve 8.4-ounce cans. It is sold nationally in Target, Starbucks and Whole Foods Market as well as in a variety of grocery stores, delis, and restaurants across the country. IZZE's philanthropic focus is to improve people's lives through education and to encourage literacy by providing books and educational opportunities to those in need. IZZE brings this focus to life through a partnership with Global Education Fund. For more information, visit www.IZZE.com.

SOURCE IZZE Sparkling Juice