IZZE(R) Beverage Company Puts its Twist on the Tropics With New, Refreshing Flavor

BOULDER, Colo., April 20 /PRNewswire/ -- IZZE® Beverage Company has introduced its first tropical flavor just in time for summer – IZZE® Sparkling Guava™! A unique sparkling juice beverage, new Sparkling Guava has a refreshingly sweet, true-to-the-fruit flavor that is both light and crisp.

Sweeten up the summer festivities – IZZE style!  Whether it's a backyard BBQ, a pool party or a luau at the beach, this perfectly light and tasty, all-natural beverage will add a delicious tropical twist to any occasion. Your party goers will love Sparkling Guava's one-of-a-kind taste and appreciate its colorful bottle design. As a guest, nothing says "I'm happy to be here" like showing up with a 4-pack of Sparking Guava. Sometimes you just gotta have a guava!

Made with 70 percent juice and a splash of sparkling water, Sparkling Guava is an extremely satisfying better-for-you beverage. As with all IZZE products, Sparkling Guava contains no refined sugars, caffeine, preservatives or artificial flavors.

When you purchase IZZE's delicious Sparkling Guava (or any IZZE product for that matter) you'll be happy to know that you are supporting a company dedicated to giving back. You'll notice the Sparkling Guava 4-pack packaging is dedicated to promoting awareness for its long standing non-profit partner, Global Education Fund (GEF). IZZE's 'For Good' partnership with GEF helps provide educational opportunities and resources to needy children around the world. IZZE was founded to support GEF and the Sparkling Guava packaging will educate consumers on what GEF is and how IZZE is helping them meet their goals.

"With the hot summer months right around the corner, we felt inspired to add a refreshingly sweet twist to our assortment of sparkling beverages," said Brad Armistead, Director of Marketing, IZZE. "We're also extremely proud of our partnership with the Global Education Fund and its current efforts in Kenya to provide educational resources to children who wouldn't otherwise have the opportunity to go to school."

Best served chilled, Sparkling Guava is available exclusively in Whole Foods Market nationwide for a suggested retail price of $1.00 to $1.69 per bottle or $3.99 to $5.99 per 4-pack. Guava will only be around for the summer, so pick-up a 4-pack while you can.

For more information about IZZE Sparkling Guava or the range of IZZE products, recipes, information on IZZE's philanthropic mission and much more, please visit www.IZZE.com. To join the community, follow IZZE on Twitter (IZZETASTEAGENTS) and become a friend on Facebook.

About IZZE Beverage Company

IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose and is based in Boulder, CO. IZZE is available in eight flavors: Sparkling Apple, Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lime, Sparkling Peach and Sparkling Pomegranate, and is sold in four-packs, 12-packs, single-serve 12- and 16-ounce glass bottles, and single-serve 8.4-ounce cans. It is sold nationally in Target, Starbucks and Whole Foods Market as well as in a variety of grocery stores, delis, and restaurants across the country. IZZE's philanthropic focus is to improve people's lives through education and to encourage literacy by providing books and educational opportunities to those in need. IZZE brings this focus to life through a partnership with Global Education Fund. For more information, visit www.IZZE.com.

Contact: Alex Jessup, (310) 248-6119, [email protected]

SOURCE IZZE Beverage Company