J Vineyards & Winery Adds QR Code on Back Labels

HEALDSBURG, Calif., April 21, 2011 /PRNewswire/ -- Speaking directly to consumers through Social Media communication platforms is a priority for businesses all across the country, and Sonoma County's wineries are no exception.

When it comes to mobile communication, there's an app for just about everything. Whether you tweet, blog, or watch videos, "going mobile" is clearly winning the hearts and minds of wine lovers everywhere.

J Vineyards & Winery, celebrating its 25th year as a business in Sonoma County, has integrated an informational QR code on two of its upcoming wine releases — the 2010 J California Pinot Gris varietal wine and a celebratory J Cuvee 20 "Anniversary" sparkling wine.

By scanning the QR code with your mobile device, you are instantly transported to a one-minute educational video on that particular wine. In these "quick hit" videos, J Founder and President Judy Jordan shares wine and food pairing tips.

In addition to wine back labels, the QR code can also be found on technical wine sheets and the J website. A QR code reader for your mobile smart phone can be easily downloaded from your favorite app store.

"This is a quick, easy, and fun way for wine lovers to track what's new with our wines," says the effervescent Jordan.

ABOUT J

J Vineyards & Winery is located at 11447 Old Redwood Highway south of Healdsburg. The winery focuses on Brut and Brut Rose sparkling wines, as well as Pinot Noir, Chardonnay, and Pinot Gris Estate varietal wines, produced from grapes farmed primarily within Sonoma County's Russian River Valley appellation.

Founded by Judy Jordan in 1986, J Vineyards & Winery is an independently owned Sonoma County winery. The winery is celebrating its 25th Anniversary this year. To learn more, or to join the J Wine Club, go to www.jwine.com.

SOURCE J Vineyards & Winery