Jabra Poised to Take Market Share in 2010; Reinvigorates Business & Commitment to Partners

Jun 07, 2010, 08:49 ET from Jabra

NASHUA, N.H., June 7 /PRNewswire/ -- Following the release of its latest annual report, Jabra® is poised for growth due to an aggressive turnaround strategy implemented in 2009.  Company CEO, Mogens Elsberg, reaffirmed not only the Company's commitment to bringing the best technology to market, but also to significantly improving the end-user experience through the development of easy-to-use and intuitive products. Jabra-branded products are manufactured by GN Netcom, a global innovator of headset solutions.

"Forecasts predict that the market will be stable but flat in 2010, however, because of proactive steps we took in the previous year to streamline our business, we are prepared for growth in the coming year," said Mogens Elsberg, CEO, GN Netcom.   "We are now structured to move more quickly and aggressively, allowing us to increase market share."

Strategic Partnerships

Leading analysts predict that the $302 million Unified Communications (UC) market will skyrocket 1400 percent over the next five years to an astronomical $4.2 billion.  To capitalize on the growing trend of Unified Communications in the market, Jabra is taking proactive steps to ensure the Company is at the forefront of the industry as a category innovator.  Working hand-in-hand with partners to ensure all products are certified and comply with Unified Communications solutions, the Company is leveraging new opportunities to grow in the existing market.  Partnerships with industry leaders like Microsoft, Cisco and Avaya, the world's largest supplier of call center and UC solutions, for example, opens their customer channels to the Jabra sales team.  

"In order to have a great partner, you need to trust your partner.  That trust is earned by delivering on promises that include quality products, projected quantities, and marketing support," said Elsberg.  "To build that trust, we are openly communicating with our partners from the beginning stage of our relationship - discussing our product roadmap, launch plans - and working together to create plans that work for both parties.  In addition, we are also sharing best practices and internal research to help our partners gain valuable market insight."

Categories of Growth

"While the traditional mono headset category is flat, the stereo and speakerphone categories continue to grow," said Elsberg, in regard to the business-to-consumer business.  "We are well positioned to capitalize on that growth through our innovation and marketing alliances.  We will continue to build on the success of products like the Jabra HALO and Jabra CRUISER through focused sales initiatives in each market around our lead products."

Industry analysts expect global Bluetooth® stereo headset revenues to grow at an above-average rate of 5% in 2010.  The stereo headset and speakerphone categories are still emerging and offer the brightest prospects for Jabra's growth.  

Within the booming Unified Communications market, the Company has also carved out significant market share through a number of industry firsts, including the Jabra GO™ 6400 and Jabra PRO™ 9400 Series, the first wireless headset solutions to feature an intuitive touch screen base that combines telephony (softphone), desk and mobile phones.  Through ground-breaking innovation and design, Jabra continues to energize the headset and speakerphone categories with products that offer style, functionality, ease-of-use and affordability.  

A Streamlined Approach

Within the last year, Jabra has made significant changes to its business model to ensure the Company would be "fit to fight" in 2010.  The three key initiatives, as stated by Elsberg, included:

  • Supply Chain - To achieve more flexibility in production and competitively position the Company, key changes were made to the supply chain process.  Through outsourcing, the Company and its partners is now better prepared to manage inventory and manufacturing.

  • Business Model - A two-tier business model on the Contact Center and Office (CC&O) side of the business enables the Company to work exclusively with distributors and re-sellers, creating trust in the channel and ensuring loyalty to partners 

  • Product Portfolio – Jabra has re-affirmed its commitment to delivering on innovation during a time when competitors are reducing research and development costs.  The Company has completely revamped its product portfolio on the Mobile and CC&O sides of the business, allocating significant investment toward new product introductions through strong R&D, sales and marketing support.

For more information on Jabra, visit www.jabra.com or follow us on Twitter at http://twitter.com/Jabra_US.

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions.  With sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact center and office-based users.  GN Netcom's business activities also include its original equipment manufacturing (OEM) business.  GN Netcom is a subsidiary of GN Store Nord A/S which has been helping people communicate since 1869 and is a listed company on NASDAQ OMX Copenhagen.

For further information, please visit www.jabra.com

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