Jabra Survey Determines Quality Is Vital for Headsets, Return on Investment

NASHUA, N.H., May 11, 2011 /PRNewswire/ -- Return on investment (ROI) has become increasingly important in today's economy.  Jabra, a world leader in innovative headset solutions, asked its partners around the world what they consider most important in a quality headset.  While nearly 92% of the 819 respondents gave sound quality top priority, other criteria listed as either "important" or "very important" in determining the quality of a headset were durability (90%) and usability (88%), followed by innovation and design (both 78%).

"Our customers aren't looking for just one aspect of quality. They want sound quality and durability and usability and innovation and design – the whole package. They aren't just asking for it; they're demanding it," said Dennis Ravnborg, Sales Director of Globe Systems and a Jabra Partner.

"Our customers can't afford to change their equipment every year or two," Ravnborg continued.  "It costs too much, not just in hard money but in lost productivity. To give them what they need, we partner with companies who provide a product that is not only superior, but also future-proof. We want them to be in it for the long haul, just as we are."

Delivering on Quality

Jabra's commitment to delivering on its Quality Promise includes extensive and continuous research and development. With facilities in Denmark and China, the Company works around the clock to ensure best-in-class functionality and bring new technologies to market quickly.

The Jabra Research Lab is where the Company's innovation comes to life, resulting in features like the first headset with a touch screen, and the Jabra PRO™ 9400 series and Jabra GO™ 6400 series, which have won numerous design and Product of the Year awards.

Jabra Research Lab

Initiatives and processes are in place to ensure no headset leaves the Jabra Research Lab until it is checked for audio, build and comfort. One testament to the success of the system is the Jabra BIZ™ 2400 which, one year after its introduction, had a return rate of less than 0.1%.

"It is clear that quality is on top of the agenda for everybody in the Jabra organization," said Niclas Blohm, Vice President of Quality & Engineering Services. "Our quality mindset is apparent from the very first stages of product design and development all the way through the manufacturing process and shipping to our customers. Our partners throughout the world have told us this is an imperative. In every country, in every language, it comes through: This is what they need to satisfy their customers."

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 825 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and in-car speakerphones for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom is a subsidiary of GN Store Nord A/S.

© 2011 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)

SOURCE Jabra