Jabra U.S. Appoints EDGE Collective To Agency Services
GN Netcom Subsidiary, Jabra, Brings On EDGE Creative Agency to Drive Domestic Growth and Product Expansion
NEW YORK, Dec. 4, 2013 /PRNewswire/ -- Today, Jabra, one of the world's leading manufacturers of wireless audio solutions, announced the appointment of EDGE Collective as the agency that will spearhead creative and agency services in the United States for Q4, including creative, social, digital media, and out of home advertising.
"We're proud to work with EDGE Collective in to the holiday season," said U.S. Marketing Director at Jabra, Suzanne Dodos. "EDGE is innovative, thinks out of the box and knows exactly how to utilize multiplatforms both online and offline to increase our products' awareness. We know that continued work with EDGE will be a success as we approach 2014."
EDGE won the holiday business due to their work with Jabra over the summer and back to school season.
"EDGE is thrilled to be a part of the Jabra team," said Ryan Aynes and Magnus Erhardt, co-founders at EDGE Collective. "We're ready to begin developing some exciting new, interactive projects this Q4 just in time for Christmas, " EDGE Collective added.
EDGE recently launched the Go Wireless initiative, a campaign designed to empower people to be free and live a life without wires. Since Jabra is dedicated to a superior sound experience and the expression of a casual and elevated style, EDGE wanted to display the latest Jabra technology with a full line of wireless Jabra products including REVO Wireless Headphones, SOLEMATE Portable Bluetooth Speakers, and Sport Wireless+ Headphones.
About EDGE Collective:
EDGE Collective is a creative advertising agency made up of a network of award winning social media innovators, strategists and creative entrepreneurs who work diligently to create community and ROI driven campaigns for all brands. By marrying ideas, storytelling, interactive activities with groundbreaking strategy, EDGE has been able to create meaningful consumer experiences with multiple big name brands in the technology, fashion and beverage industries.
Veterans of the marketing and technology industry, Ryan Aynes and Magnus Erhardt, founded EDGE in 2012.
Contact: Nicolle Gallo
[email protected] or (609) 915-6078
SOURCE EDGE Collective
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