Jack Link's® Protein Snacks Fuels Fierce and Icy Competition as Sponsor of Red Bull Crashed Ice Season Finale

The No. 1 U.S. Meat Snack Brand Will Feed the Wild Sides of Adventurous Attendees in St. Paul

Feb 26, 2016, 09:03 ET from Jack Link's(R) Protein Snacks

ST. PAUL, Minn., Feb. 26, 2016 /PRNewswire/ -- Jack Link's® Protein Snacks is thrilled to announce its sponsorship of the Red Bull Crashed Ice Competition in St. Paul, Minnesota. The event held at the Cathedral of St. Paul on Feb. 26-27 features a massive ice track filled with drops, hairpin turns and gaps that athletes hit at more than 30 miles per hour. Jack Link's will fuel adventurous competitors and spectators alike as riders take a race down the wild side for the ultimate title.

"Jack Link's is excited to sponsor the Red Bull Crashed Ice Season Finale in St. Paul celebrating the talent and competitive spirit displayed by these adrenaline-fueled athletes," said Kevin Papacek, director of marketing, Jack Link's. "We're passionate about feeding each athlete's wild side as they take on one of the most adventurous rides down the ice cross course."

Jack Link's sponsorship will include course signage, a streaming presence on the event jumbotron and two jerky sampling areas – one right inside the main event entrance with a warming tent. At the event, Jack Link's will be distributing more than 60,000 jerky samples to attendees.

Jack Link's iconic Sasquatch will be making his own debut run down the dangerous course that will be featured on Jack Link's social media channels. Sasquatch will also be celebrated via a bold, seven-foot tall ice sculpture.

To see Sasquatch take on the Red Bull Crashed Ice Course, visit Jack Link's on Facebook, Twitter and Instagram. Join the conversation and share images with @JackLinks and use the hashtag #IceSasquatch. For more information on Jack Link's Protein Snacks, visit www.JackLinks.com.

Fans can watch a special full length broadcast of Red Bull Crashed Ice - The Ice Cross Downhill World Championship from St. Paul on Saturday, March 5 at 4:30 p.m. ET/3:30 p.m. CT on FOX Sports.

About Jack Link's® Protein Snacks – Feed Your Wild Side™

Jack Link's is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link's is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link's offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.

About Red Bull Crashed Ice

Red Bull Crashed Ice comes back to Saint Paul for the 5th year in a row February 26-27. The World Finals event will crown the Men's and Women's overall championship as local favorite Cameron Naasz and Alexis Jackson look to take the championship trophies for the USA for the first time on American soil. Other Team USA standouts, including Max Dunne, Matt Johnson and Tommy Mertz are in the hunt for a top 16 finish – making Team USA the most dominant team in the 2015/16 season. For additional information, an event schedule and more, please visit redbullcrashedice.com and follow @CrashedIce #crashedice. The Red Bull Crashed Ice World Finals will air on FOX, March 5 at 3:30 CST.

Media Contacts:              

Jack Link's: Megan Weber, Spong | jacklinks@spongpr.com 612-375-8551
Red Bull: Leigha Kristoff, Red Bull | leigha.kristoff@us.redbull.com 872-202-5361

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SOURCE Jack Link's(R) Protein Snacks