NEW YORK, Feb. 1 /PRNewswire/ -- JAGTAG, the only mobile 2D barcode to deliver optimized multimedia content to both smartphones and standard phones, announced today that it now works instantly on every camera phone in the United States.
By adding T-Mobile, Sprint and all other networks to JAGTAG's previous capability to reach all AT&T, Verizon and Alltel camera phone users, JAGTAG now delivers consumer-requested multimedia content to 87 percent of mobile users, without requiring the user to download a 2D barcode code-reading application.
"This is a historic moment for 'pull media' in the United States. Marketers can now deliver optimized multimedia content to almost 90 percent of mobile users, which is three times more people than access the mobile web," said Dudley Fitzpatrick, Founder and Chairman of JAGTAG. "Marketers and publishers can now go beyond app-focused, 'smartphone only' mobile marketing and engage the other 75 percent of people who don't own a smartphone. We continue to provide marketers the best engagement for both smartphones and standard phones by customizing every piece of content according to the consumer's device capabilities."
JAGTAG is the only 2D barcode company capable of engaging consumers via short code, email or Twitter. In recent campaigns, JAGTAG found that response rates precisely mirror the overall mobile phone market. Smartphone owners represent approximately 25 percent of JAGTAG users, while standard phone owners account for approximately 75 percent of all mobile users who activate JAGTAG. Market figures and JAGTAG usage highlight where other mobile marketing tools fall short in delivering multimedia to a mass consumer audience.
JAGTAG recently powered campaigns for NBC Universal, Sports Illustrated, Dell, Toyota, and Yahoo!.
JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smartphones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, coupons, text) sent immediately to their phone. To learn more, visit www.JAGTAG.com.