NEW YORK, Jan. 7 /PRNewswire/ -- JAGTAG, the only mobile 2D barcode solution that does not require an application download to deliver optimized multimedia content to both standard and smart phones, will provide its unique solution to NBC Universal for an in-booth sweepstakes to promote NBC Universal's presence at CES. The program features the first use of mobile 2D brandcodes from JAGTAG by NBC Universal, the official broadcast partner of the 2010 International CES in Las Vegas, Jan. 7 - 10, 2010. CES attendees will be able to enter the sweepstakes when they visit the NBC Universal booth (Central Hall #9836), by snapping and sending a photo - via MMS on any mobile phone with a camera - of a specially created NBCU "JAGTAG" which will be displayed on screens in the NBCU booth.
"For NBC Universal, being at CES is all about interacting with attendees, and demonstrating that fundamentally, great content is what fuels all the cutting edge technologies rolled out every year at the show," said Mark Lukasiewicz, NBC News Vice President and one of the executives in charge of NBCU's CES presence. "Having the JAGTAG interactive opportunity is a great way to engage our booth visitors, and to offer them a prize that connects with our coverage of the Vancouver Games, just a few weeks away."
JAGTAG powered multimedia requires no intrusive application download and works across all U.S. carriers and mobile phones with a camera. In addition to multimedia content and information about the games, NBC Universal will deliver coupons discounting 2010 Olympic Winter Games merchandise available for purchase on NBC Universal's Olympics website (www.nbcolympics.com). NBCU's booth at CES is themed around the company's upcoming multi-platform, multi-network coverage of the Vancouver Games.
"2D brandcodes can be created quickly to fit any brand marketer's need to extend their campaigns and create a call to action with engaging, 'consumer pull initiated' multimedia content to the mobile," said Ken Graffeo, Business Development Executive, JAGTAG. "2D brandcodes are the perfect technology for NBC Universal to engage onsite with CES attendees during the show to promote NBCU's sweepstakes grand prize, a trip to the Vancouver 2010 Winter Olympics."
Mobile advertising and marketing continues to gain popularity because it enables consumers to immediately "pull" information to interact with, when and where it is the most relevant to them, and because it is an easy way for brands to extend any existing campaign. As such, JAGTAG has powered campaigns for some of the top CPG, retail, publisher and entertainment companies in the United States including Fox Home Entertainment, Sports Illustrated, Toyota and Yahoo!.
JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit www.JAGTAG.com.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
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