Jai Singh, Managing Editor of the Huffington Post Joins The Wharton School's 'Future of Publishing' Conference

Wharton faculty and industry experts convene in New York for conference April 30, 2010

PHILADELPHIA, April 27 /PRNewswire-USNewswire/ -- The Wharton School of the University of Pennsylvania is presenting The Future of Publishing: Technology, Publishing and Academia Build a Forum for Solutions, a one-day conference taking place at the Marriott Marquis in New York City on April 30, 2010. The newest addition to an already impressive speaker lineup is Jai Singh, Managing Editor for the Huffington Post. Singh joins the panel discussing social media, which includes Chas Edwards, Publisher and Chief Revenue Officer, Digg; Kevin Lee, East Coast Marketing Manager, Yelp; and Jennifer Preston, Social Media Editor, The New York Times.

"The Huffington Post understood from its earliest days the importance of leveraging social tools to grow and engage its audience," said Jai Singh, Managing Editor of The Huffington Post.  "By tapping into some of the brightest minds in the space, the Future of Publishing conference should provide publishers with a lot of thought-provoking and inspiring ideas about the possibilities presented by a rapidly evolving new media."

The Future of Publishing will be keynoted by Gordon Crovitz, formerly publisher of the Wall Street Journal and currently co-founder of Press+ (a service of Journalism Online) and Martin Nisenholtz, Senior Vice President for Digital Operations at the New York Times Company.

The event is a joint effort between the Wharton Lab for Innovation in Publishing (part of the Wharton Interactive Media Initiative), Knowledge@Wharton and Wharton School Publishing.  The conference will seek insights into how traditional publishing models have been disrupted, fragmented and dissolved for books, magazines and news organizations. New behaviors and technologies have altered the face of publishing and the conference will bring an empirical perspective to examine the emerging technologies and strategies that impact all facets of the industry. It aims to help bring actionable answers to publishing executives across all platforms.

Panelists will discuss emerging publishing issues, including:

• The publisher of the future and how traditional publishers can adapt to meet changing models
• The consumer of the future and how emerging technologies will serve consumers' needs
• Evolving content distribution methods based on the mobility introduced by new devices and delivery platforms
• The ways in which social media, search capabilities and hyper-local content strategies are changing how and when consumers obtain the content that interests them

A complete agenda and registration are available at: www.whartonpublab.com. Be sure to register before the conference sells out.

About the Wharton School

The Wharton School of the University of Pennsylvania - founded in 1881 as the first collegiate business school - is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,900 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.

About the Wharton Lab for Innovation in Publishing

The Wharton Lab for Innovation in Publishing (WLIP), under the support and guidance of Alberto Vitale, is a subset of the Wharton Interactive Media Initiative (WIMI). WLIP examines the impact of emerging technologies on the global publishing industry – books, magazines, newspapers and their affiliated business – and changing user habits that influence consumption, pricing and delivery of intellectual property. The key goals of WLIP are to research the influences of emerging technologies and deliver empirically based insights to the general publishing community on best practices, trends, and information critical to the industry. The WLIP also prepares students for the challenges affecting the publishing industry brought on by the advent of shifting content consumption practices and disruptive technologies.

SOURCE The Wharton School