Jam Out With MIKE AND IKE® and HOT TAMALES® Sweets & Beats Promotion

BETHLEHEM, Pa., July 18, 2011 /PRNewswire/ -- Candy maker Just Born, Inc. is pleased to introduce its co-branded MIKE AND IKE® and HOT TAMALES® Sweets & Beats promotion hitting the road this summer at music events throughout the country. Starting in August, consumers will have a chance to win Great Music, Great Candy, and Great Gear through an Instant Win and Grand Prize Sweepstakes, as well as separate Sweepstakes on MIKE AND IKE® and HOT TAMALES® facebook pages.  

(Photo:  http://photos.prnewswire.com/prnh/20110718/PH36672 )

How it Works!

Instant Win on-pack:

• Over 10 million limited edition packages will be circulated among HOT TAMALES® and MIKE AND IKE® Original Fruits, Berry Blast® and RedRageous!™ varieties in 6 oz and 9.5 oz size theater boxes.  
• Unique alphanumeric codes are printed inside each package.  Consumers log in at the brand websites or facebook pages to enter their code.
• Mobile consumers can scan the QR code located on the back of the package or display header with their phone that will automatically take them to the web page.  
• Instant Win prizes include over 200 ipod touches and over 30,000 $10 itunes gift cards.
• Promotion will continue through November.

Sweepstakes:

• Instant win redemptions are automatically entered into the sweepstakes via websites, facebook pages and mobile devices.
• There will be a random drawing on 11/30/11 for other music/entertainment prizes including: candy, hoodies, headphone/stereo speakers, docking stations.
• One lucky fan will win the Grand Prize of a 46" LCD TV Home Theater.
• The Grand Prize Home Theater drawing will be in December.
• Anyone 18+ can enter sweepstakes.
• The HOT TAMALES® and MIKE AND IKE® facebook fans have additional chances to win.

Facebook:

• MIKE AND IKE® and HOT TAMALES® facebook pages will host a weekly random drawing from all entered participants.  This will give fans another opportunity to win amazing prizes such as: headphones, docking stations, hoodies and candy.

Music Events:

• MIKE AND IKE® and HOT TAMALES® Sweets & Beats music platform will hit the road this summer at popular music events.
• Select cities include Charlotte, NC; Philadelphia, PA; Sacramento, CA; St. Louis, MO; Washington, D.C.; and Salt Lake City, UT.
• Events will feature sweet sampling and interactive on-site consumer engagement at radio station events and concerts.
• At select locations, the promotion will include use of The Starmaker Booth featuring sing-a-long karaoke.

Getting the Word Out:

The MIKE AND IKE® and HOT TAMALES® Sweets & Beats Promotion will be communicated via radio in select cities, facebook, email and the brand websites.

Linda Biondo, Assistant Brand Manager of HOT TAMALES® and MIKE AND IKE® brands commented, "Consumers will love this promotion!  This HOT TAMALES® and MIKE AND IKE® promotion offers lots of fun for our young fans who will be very comfortable and excited to log on to our websites or facebook pages to try to win prizes and find event information."

The MIKE AND IKE® Brand was introduced in 1940 and the HOT TAMALES® Brand in 1950. HOT TAMALES® and MIKE AND IKE® candies are kosher and gluten free.  For more info visit www.hottamales.com, www.mikeandike.com or visit either brand's page on facebook.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.