SAN FRANCISCO, Jan. 13, 2014 /PRNewswire/ -- Jamba Juice, a leading healthy, active lifestyle brand, has named Finn Partners as public relations and social media agency of record to bring its brand communication campaigns and its new whole food blending and juicing platform to media and consumers in the U.S.
Under the leadership of Julie S. Washington, senior vice president and chief brand officer for Jamba Juice, Finn Partners will manage proactive media relations and social media strategy for Jamba Juice, with a specific focus on promoting whole food blending and juicing. As part of this platform, Finn Partners will champion the company's commitment to inspire and simplify healthy living and help reverse Americans' well-documented fruit and veggie deficit.
"We believe Finn Partners brings the right skill-set to effectively manage our marketing and communications assets, while at the same time delivering high-quality results that help drive our business even further," said Washington.
According to Howard Solomon, managing partner, Finn Partners and head of its west coast operations, "This year, there's a whole new way to look at Jamba. They're going back to their roots, having started over twenty years ago under the moniker of Juice Club™. We'll be leveraging that heritage of juicing and incorporating even more fresh whole fruits and vegetables into their fresh juice offerings at more than 800 Jamba Juice stores across the U.S."
At the same time, the company is moving deeper into the mobile commerce arena and expanding its corporate social responsibility initiatives. With Team Up for A Healthy America and other key charitable initiatives, Jamba Juice will be maximizing the strength of health and fitness experts like Jake Steinfeld and Healthy Living Council members Venus Williams, Summer Sanders and Vernon Davis to bring to life the goodness of blending and juicing with whole foods.
The launch assignment is being led by Brenda Lynch, senior partner, Finn Partners, with the support of a team including staff from Finn Partners offices across the U.S.
About Finn Partners
Recognized as one of the fastest growing independent PR firms in the US, Finn Partners, Inc. specializes in a full spectrum of public relations services, including digital and social media. The agency specialty areas include technology, consumer, travel/ economic development, health, global issues, arts and public/ corporate affairs. Headquartered in New York City, the company has regional operations in Chicago, Ft. Lauderdale, London, Los Angeles, San Francisco, Washington D.C., London and Jerusalem, and leverages international capabilities via Finn's global affiliate network. Find the agency at www.finnpartners.com and follow it on Twitter @finnpartners.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ : JMBA ) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, and a variety of baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Finn Partners