NEW YORK, Jan. 23, 2014 /PRNewswire/ -- Jamba Juice will be the key sponsor of the first ever SHAPE and Men's Fitness Super Bowl Party. The private A-list affair, hosted by Robert DeNiro, Spike Lee and Katie Couric, will take place on January 31, 2014 at Manhattan's iconic Cipriani 42nd street venue. Comedy Central's Roastmaster General Jeff Ross will serve as MC, with performances by Mary J. Blige, Marc Anthony and John Legend.
Jamba Juice will feature a healthy living Juice Bar created especially for the event that will offer their most popular Juices and smoothies. The company recently announced the launch of its whole food blending and juicing platform, which incorporates fresh, nutritious whole foods such as kale, cucumbers and chia seeds blended into delicious, made-to-order beverages. Jamba is also offering consumers free beverages during its current "Million Free Juice or Smoothie" campaign in which users of Android smartphones can use the ISIS wallet app to obtain a free beverage in Jamba stores.
"Jamba is pleased to be a sponsor of this exciting event," said James D. White, Chairman, President and CEO, Jamba Juice Company. "Our partnership with SHAPE and Men's Fitness aligns perfectly with Jamba's positioning as a leading healthy lifestyle brand."
"The Jamba Juice bar will be a fun – and healthy – addition to the festivities," said David Pecker, Chairman, President and CEO of American Media, Inc. "More important, I can't think of a better partner for SHAPE and Men's Fitness to have tonight or in the coming year."
The event will also include a live auction, during which Movado Luxury Timepieces personalized by the evening's talent, and other items will be gifted to the performers' charity of choice and the Happy Hearts Fund.
For more information regarding the event, please access the following link: https://www.wfsite.com/microsite/pages/95e735d95084901195e52cb2b7d0f4f0.
About Jamba Juice
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, and a variety of baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
About SHAPE Magazine
SHAPE reaches 5.6 million active readers and is number one in circulation, ad pages and 13 worldwide editions. SHAPE connects with women throughout their daily lives with its innovative brand extensions, including online, email, mobile efforts and award-winning consumer events.
About Men's Fitness magazine
Men's Fitness reaches 8.3 million active readers. Men's Fitness is the active-lifestyle brand for body-conscious, style-conscious, ambitious young men. It is dedicated to the hip, young, metropolitan professional, to show him how to look and feel his very best. He wants to look great because he wants to live great.
SOURCE SHAPE Magazine; Men's Fitness Magazine