SAN MATEO, Calif., Feb. 15, 2017 /PRNewswire/ -- Marketo, Inc., today announced its initial keynote speakers for The Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. James Corden, Tony Award-winning performer and host of "The Late Late Show" on CBS, will take the stage during the event's opening keynote on April 24, 2017. Grammy Award-winning musician and critically acclaimed actress Queen Latifah will join thousands of global marketers during the Day 2 keynote on April 25. Additionally, Marketo Chief Executive Officer Steve Lucas and Chief Marketing Officer Chandar Pattabhiram will address attendees from the main stage over the course of both days.
"To be successful in the new Engagement Economy, marketers must be adept in mastering many aspects of their craft, from understanding the essential technologies to mastering the art of authentic storytelling," said Pattabhiram. "James Corden and Queen Latifah are exemplary storytellers who have mastered the skill of engaging with people across a multitude of channels, connecting with millions around the world. It is for this reason that I am thrilled to have them join us for The Marketing Nation Summit 2017."
Corden is known around the world as a Tony Award-winning performer, a BAFTA-winning star, a feature film actor, and an acclaimed host, writer, and producer. He currently hosts "The Late Late Show," which premiered on CBS in March 2015. During the time at the show's helm, he has generated an abundance of buzzworthy viral videos, reached series-highs in viewership, and earned a Critics Choice Award nomination. Corden stars in, produces, and writes the BAFTA-nominated comedy thriller "The Wrong Mans," which is available on Hulu and airs on the BBC, and has been recognized with numerous awards for comedy writing.
Queen is a musician, critically acclaimed television and film actress, label president, author and entrepreneur who was the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame. In addition to numerous nominations for Emmy, Golden Globe, Grammy, SAG, and Oscar Awards, she earned a Grammy Award for Best Solo Rap Performance for the song "U.N.I.T.Y." in 1994. She is also the owner and operator of production company Flavor Unit Entertainment. Queen will be back on the big screen this summer in Universal Pictures' "Girl Trip" and on television in Lee Daniels' FOX series "STAR."
The Marketing Nation Summit is expected to attract thousands of global marketers for more than 100 content sessions all focused around "Leading in the Engagement Economy." The event will take place from April 23 to 26, 2017, at Moscone West in San Francisco, California.
New sessions are being added to the conference agenda daily, focused on everything from IoT and data-driven growth to account-based marketing and successful global strategies. Attendees will hear from notable marketers and analysts from organizations such as Amazon Web Services, Gartner, GE Healthcare, IDC, and The San Francisco Giants.
Additional conference highlights include:
- "The Future of AdTech at The Marketing Nation Summit," a half-day of programming presented by Adweek and Marketo, centered on the explosive collision between advertising technology and marketing technology
- The Marketing Nation Party, featuring four-time Grammy Award-winning band Train in a private concert open only to registered conference attendees
To learn more about the Marketing Nation Summit's thought-leadership, educational sessions, workshops, and trainings or to register for the conference, click here.
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Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.