James Tower Changes Its Name to Blue Hue

MANKATO, Minn., March 30 /PRNewswire/ -- The admissions marketing experts at James Tower have joined forces with Internet marketing sister division, Blue Hue, Inc., as part of a corporate realignment to enhance services, expand expertise and create a more efficient organization. Blue Hue will continue to provide admissions marketing solutions. The goal is to blend innovative technology and exceptional creative with student recruitment expertise to better help colleges and universities fill the prospective student pipeline, convert prospects into admissions and aid in student retention.

Angie Kopischke, Blue Hue president, commented, "The two companies had been working together for years, with Blue Hue providing Web programming, design and copywriting services for higher education projects.  It just made sense to formally combine the two companies to provide customers with more effective services."

Blue Hue will continue to provide the popular, proprietary AdmissionsGenie® online recruitment solution. It is designed to help colleges and universities create a unique and personalized Internet experience for prospective students at each stage of the admissions process. Web 2.0 technologies capture the interests of prospective students, provide easy access to the information they need and help foster lasting relationships between classmates. AdmissionsGenie tools include personalized email, an interactive Web site, a community portal/private social network, student-authored profiles and more.

About Blue Hue

Founded in 1993, Blue Hue, Inc. is a Minnesota-based Internet marketing agency with a passion for building brands and personalizing the online experience. The company provides world-class solutions in admissions marketing, eCommerce, content management, 1:1 marketing, video, email, Web design and development, SEO, copywriting, social media marketing and Web hosting. For more information, contact [email protected], 877.233.0774 or visit www.bluehueinteractive.com.

SOURCE James Tower; Blue Hue, Inc.