Jamie Oliver Foundation Announces Inaugural Food Revolution Day

WHAT:           

The Jamie Oliver Foundation is announcing its first-ever Food Revolution Day, a global day of action to inspire, educate, and empower people everywhere to stand up for real food. Thousands of people worldwide will participate in events to raise awareness on preventing diet-related diseases, and to arm people with the knowledge and tools to make healthier food choices.

Participants can visit foodrevolutionday.com to find and create local food events where they can share skills and knowledge about food with their community through cooking classes, gardening tutorials, sessions about starting a food blog and tours of farmers markets. At the site, people can also sign up to host a dinner party and even request to bring food education to their school or workplace. Already, groups from 45+ countries have signed up to take action.

WHY:     

Obesity is preventable yet at least 2.8 million adults around the world die each year as a result of being overweight or obese.In fact, the majority of the world's population is more likely to die from obesity than from hunger. [1] Kids are growing up overweight and malnourished from a diet of processed foods. Food Revolution Day aims to empower people to make healthier food choices that lead to healthier lives. One hundred percent of Food Revolution Day net funds raised will go to support food education projects for both children and adults through the Jamie Oliver Foundation in the U.S., UK and Australia. 

WHEN:           

Food Revolution Day will take place on Saturday, May 19, 2012, with events scheduled between May 18-May 20. The weekend of events will bring an international community of foodies, chefs, parents and educators, companies and celebrities to unite around their right to healthy food.  

CONTACT:      

Jen Thom

(415) 901-0111 x222

[email protected]   

Jessica Scadron

(415) 901-0111 x330

[email protected]

SAMPLE TWEET:   

Join @jamieoliver and 45+ countries for #foodrevolution day. Stand up for real food and get involved May 19! http://foodrevolutionday.com

HASHTAGS:  

#foodrevolution #realfood

[1]World Health Organization, Obesity & Overweight Fact Sheet, http://www.who.int/mediacentre/factsheets/fs311/en/ (March 2011).