Jammin Java Corp. Announces Product Sell Out In One Hour on Amazon's Lightning Deal Offer

LOS ANGELES, April 20, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN), is pleased to announce the success of a Lightning Deal offered by Amazon on Friday, April 15, 2011 for Jammin's 2.2 pound whole bean bags of Kingston City Roast whole bean coffee.  A Lightning Deal is a promotion in which Amazon offers a limited number of items at a discount for a short period of time.

Kingston City Roast, a rich and versatile espresso that pays homage to the largest city in Jamaica and the world's great appreciation of reggae, sold out in just over an hour.

"We were thrilled that Amazon decided to offer our product in a Lightning Deal and were even more thrilled with the response.  While it is just a drop in the cup of our potential, it shows the excitement and enthusiasm that the market is showing for our new brand," says Rohan Marley, Chairman of Jammin Java Corp.  "This is just the first of many unique promotions we plan to implement to broaden awareness of our product line."

As announced on April 14, 2011, Jammin is launching a new line of products to accommodate consumers in the $4 billion single-serve coffee and tea pods market as well as the 2.5-ounce ground fractional packages of coffee, and 2.2-pound bags of whole beans.  With the introduction of tea in Jammin's product offering, the Company plans to take advantage of the growing tea market with flavors such as Citrus White, Masala Chai and Rooibos Citron.  The products will be on display at The OneShow, and NCS&V will launch the products nationwide in May.  

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN. For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

About National Coffee Service & Vending

The NCS&V team are leading sales agents and consultants in the office coffee service, vending, water and office products industries. NCS&V has been representing the finest suppliers and their products for over 25 years. Through our extensive broker network, we can offer our products and programs to any location, coast to coast in the United States and Canada. For more information, please visit the company's website at www.ncsv.net.

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

Contact: Jammin Java Corp. [email protected] 8200 Wilshire Blvd. Suite 200 Beverly Hills, CA 90211 323-556-0746

SOURCE Jammin Java Corp.