Jammin Java Corp. Confirms Gourmet Merchants International as Distributor of its Line of Gourmet Coffees in California

LOS ANGELES, March 16, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN) has confirmed a distribution deal with gourmet food distributor Gourmet Merchants International (GMI).  According to the deal, GMI will distribute Jammin Java's gourmet coffee lines to gourmet, natural and independent grocery markets within the Southern California region.

"The demand for gourmet and specialty foods among California residents is strong and growing stronger," said Rohan Marley, Chairman of Jammin Java Corp.  "Given the market for gourmet coffees in the state, we are delighted that Gourmet Merchants International will be working with us to raise public awareness of Jammin Java's line of gourmet coffees by ensuring its distribution within a variety of high-quality grocery markets."

Gourmet Merchants International provides full service distribution to gourmet, natural and independent grocery markets in California. Its sales representatives make regular calls on Bristol Farms, Whole Foods Markets and Gelson's Markets and a total of more than 200 independent and small chain accounts.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN. For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

About Gourmet Merchants International

Gourmet Merchants International provides full service distribution to gourmet, natural and independent grocery markets from San Diego to Santa Barbara. Our sales representatives make regular calls on Bristol Farms, Whole Foods Markets and Gelson's Markets and a total of 200 (and growing!) independent and small chain accounts.

Gourmet Merchants International does not contract for guaranteed shelf placement. We go after our business the old fashioned way; we offer excellent service, an outstanding assortment of specialty products at a fair price, delivered on time.

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

SOURCE Jammin Java Corp.