Jammin Java Corp. to Launch New Product Lines at The National Automatic Merchandising Association (NAMA) Second Annual ONESHOW(SM)

LOS ANGELES, April 14, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN), and its exclusive distributor for the office coffee services/ break room market, National Coffee Service & Vending (NCS&V), will be sponsoring a booth at the Annual NAMA OneShow to showcase the company's new line of coffee and tea products that will launch to the break room services market.  The OneShow will take place April 27-29 at the McCormick Place North Hall in Chicago, IL.  Rohan Marley and representatives from Jammin and NCS&V will be speaking to attendees at Booth #470-474. 

"We are extremely excited for the launch of our new products, especially our single serve coffee pods," says Rohan Marley, Chairman of Jammin Java Corp.  "The first thing that drew me to this single serve pod is that it is one of the most environmentally friendly single serves I've personally seen as it is both compostable and biodegradable.  However, just as important, we are going to be offering a better quality cup of coffee at a better price when we go to market."

With the recent engagement of NCS&V for the break room services market, Jammin is launching a new line of products to accommodate consumers in the $4 billion single-serve coffee and tea pods market as well as the 2.5-ounce ground frac pac coffee bags, and 2.2-pound bags of whole beans.  With the introduction of tea in Jammin's product offering, the Company plans to take advantage of the growing tea market with flavors such as Citris White, Masala Chai and Rooibos Citron.  The products will be on display at The OneShow, and NCS&V will launch the products nationwide in May.  

Jammin Java's New Product Line: 

• Single-Serve Coffee Pods: Lions Blend, Kingston City Roast, and Mountain Roast (decaf)
• Single-Serve Tea Pods: Citris White, Masala Chai, and Rooibos Citron
• 2.5 ground frac pacs: Lions Blend, Kingston City Roast, and Mountain Roast (decaf)
• Range of service whole bean coffees: Lions Blend, Kingston City Roast, and Mountain Roast (decaf)

About the Second Annual NAMA OneShow

The OneShow is the must-attend annual event for anyone in the break room/ vending industry, encompassing everything that's new in vending, coffee service and foodservice.   NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies.  The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization's founding.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN. For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

About National Coffee Service & Vending

The NCS&V team are leading sales agents and consultants in the office coffee service, vending, water and office products industries. NCS&V has been representing the finest suppliers and their products for over 25 years. Through our extensive broker network, we can offer our products and programs to any location, coast to coast in the United States and Canada. For more information, please visit the company's website at www.ncsv.net, or contact Brent Toevs at 561-632-9750.

"Safe Harbor" Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

Contact:
Jammin Java Corp.
[email protected]
8200 Wilshire Blvd. Suite 200
Beverly Hills, CA 90211
323-556-0746

SOURCE Jammin Java Corp.