jane iredale Announces Powder-Me SPF as the Official Sunscreen of the 2010 Summer Solstice

Jun 17, 2010, 08:30 ET from Iredale Mineral Cosmetics, Ltd.

GREAT BARRINGTON, Mass., June 17 /PRNewswire/ -- Iredale Mineral Cosmetics, Ltd., manufacturer of jane iredale – THE SKIN CARE MAKEUP®, today announced Powder-Me SPF as the official sunscreen of the 2010 Summer Solstice, June 21st.  On this day, jane iredale encourages sun-seekers and sun-shunners alike to make a Longest Day Resolution to use broad spectrum sun protection year round not just when it's hot.  

Pretty protection and prevention

"UV rays can penetrate the skin at unexpected times – like when walking to work, taking an outdoor lunch break or running errands," says Bruce Katz, MD, board-certified dermatologist.

Jane Iredale, president and founder of Iredale Mineral Cosmetics explains, "UVB rays intensify as the sun moves overhead; UVA rays are uniformly present as soon as there's visible daylight.  And sun damage is cumulative, so it makes sense to be protected all the time.  Because Powder-Me SPF is a physical not chemical sunscreen, it works instantly; just powder it on and head straight outdoors to start your day."  

Powder-Me SPF has been recommended by The Skin Cancer Foundation as an effective aid in the prevention of sun-induced damage to the skin, including sunburn and possibly premature aging.  

Dine al fresco with confidence

To support this call for greater sun protection, jane iredale will be providing full-size Powder-Me SPF products on June 21st to all customers dining at Serafina Restaurant on 61st Street in New York City from 11:00 AM to 3:00 PM.  This gift will empower diners to try an entirely new form of sun protection that will easily and elegantly move with them from one sunny place to the next.  

Show off your sun-savvy style

Powder-Me SPF in Tanned and Translucent is an all-over face and body powder that helps protect against both UVB and UVA rays with an SPF 30 and a very water-resistant rating.  The smart packaging – there is a generous-sized mirror on top of the golden cap and a unique sponge applicator – ensures an even application and makes it a 'stand-out' in the crowded universe of sun protection products.  Slide it out of your bag at your next daytime outdoor event and wait for the inevitable 'oohs' and 'aahs' as you apply the clean powder to your face and body.

And there's more

In addition to Powder-Me SPF, jane iredale offers a sun protection collection recommended by The Skin Cancer Foundation, including;

  • Amazing Base is a loose mineral foundation that provides a natural barrier to the sun's harmful rays, with a very water resistant SPF of 20.
  • PurePressed Base is a pressed mineral foundation that provides superior yet weightless coverage with unsurpassed skin care benefits, with a very water resistant SPF of 20.
  • Dream Tint SPF 15 is an award-winning, oil-free tinted moisturizer.
  • LipDrink is a colorless, moisturizing, protective lip balm in a base of macadamia nut oil with an SPF of 15.

For more information about the jane iredale products recommended by The Skin Cancer Foundation please visit www.janeiredale.com.  

jane iredale  - THE SKIN CARE MAKEUP® is a comprehensive line of mineral cosmetics that provides products with the utmost integrity and the ability to enhance the lives of women though its effectiveness, simplicity and beauty.  Founder and president, Jane Iredale has worked with world-renowned plastic surgeons and dermatologists in the development of her line because she believes makeup should be as good for the skin as it is aesthetically pleasing.  The extensive product line is carried in fine spas, cosmetic apothecaries, shop.janeiredale.com and retail locations worldwide. Consumers may call toll free for a jane iredale location nearest them at 800-762-1132.

SOURCE Iredale Mineral Cosmetics, Ltd.