Japanese Food on the Tip of the World's Tongue

Jul 31, 2012, 03:00 ET from Hotels.com

LONDON, July 31, 2012 /PRNewswire/ --

27,000 travellers from around the world voted Japanese as 3rd best cuisine when on holiday

Japanese food could one day rule the world after being voted global travellers' third favourite culinary delight, a new worldwide food survey from Hotels.com reveals. The survey, which questioned more than 27,000 travellers, shows there is now tough competition for more traditional favourites such as Italian and French cuisine from food from the Far East.

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Although international travellers do still favour Italian (32%) and French (24%) cuisine, with them taking first and second spot in the rankings, the dishes from the 'Land of the Rising Sun' Japan are gaining in popularity with more cosmopolitan palates. Eighteen percent of all people surveyed favoured Sushi, Tempura, Ramen and Japanese Soba, particularly when it comes to fine dining.

"Japanese food is seen as great example of healthy eating and there are a variety of Japanese restaurants in every multicultural capital," said Alison Couper from Hotels.com. "I'm a big fan of Japanese and not surprised at its elevated ranking. The fact that it beat more traditional holiday dishes such as Tapas and Burritos is testament to the world class reputation of Japanese chefs."

Several other Asian countries appear in the Top Ten list, including China (13%), Thailand (8%), Taiwan and India (5%). The popularity of Paella and Tapas could have contributed to Spain clinching fifth place (11%) on the list, while those who love Burger and Fries have helped the USA secure sixth place (10%) in the table.

The world's best food when on holiday

    Position            Country                  Votes in %
       1                 Italy                       32%
       2                 France                      24%
       3                 Japan                       18%
       4                 China                       13%
       5                 Spain                       11%
       6                  USA                        10%
       7                 Mexico                       8%
       8                Thailand                      8%
       9                 Taiwan                       5%
       10                India                        5%

According to Japanese locals there is much more on the menu than just Sushi and these traditional cuisines are creeping up the popularity scales with the global traveller:

    Position      Dish                         Description                          in %
                            Cooked vinegared rice (shari) combined with other
       1     Sushi          ingredients (neta) such as seafood                       74%
                            Dish of seafood
                            [http://en.wikipedia.org/wiki/Seafood] or
                            vegetables that have been battered
                            and deep fried
       2     Tempura        [http://en.wikipedia.org/wiki/Deep_frying]               57%
                            Chinese-style wheat noodles
                            served in a meat- or (occasionally) fish-based
                            broth [http://en.wikipedia.org/wiki/Broth], often
                            flavored with soy sauce
                            [http://en.wikipedia.org/wiki/Soy_sauce] or miso
                            [http://en.wikipedia.org/wiki/Miso], and uses
       3     Ramen          toppings [http://en.wikipedia.org/wiki/Topping]          33%
                            A type of thin noodle
                            [http://en.wikipedia.org/wiki/Noodle] made from
                            buckwheat flour
       4     Japanese soba  [http://en.wikipedia.org/wiki/Flour]                     31%
                            Savoury pancake
                            [http://en.wikipedia.org/wiki/Pancake] containing
                            a variety of ingredients, such as flour, eggs,
       5     Okonomiyaki    cabbage, pork, shrimp or seafood                         27%
                            Variant of hot pot
                            [http://en.wikipedia.org/wiki/Hot_pot] with thinly
                            sliced meat and vegetables and usually served with
       6     Shabu Shabu    dipping sauces                                           24%
                            The most popular dishes
                            [http://en.wikipedia.org/wiki/Japanese_cuisine] in
                            Japan [http://en.wikipedia.org/wiki/Japan], curry
       7     Japanese Curry rice served with vegetables or meat                      14%
       8     Yakiniku       Grilled meat dish, derived from Korean roots             9%
                            soybeans [http://en.wikipedia.org/wiki/Soybean]
                            with Bacillus Subtilis
       9     Natto          which is very popular as breakfast                       7%
                            [http://en.wikipedia.org/wiki/Tetraodontidae] and
       10    Fugu           related dishes                                           6%


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Emma Pritchard or Bethany Pearson at Frank PR on +44(0)20-7693-6999 or email hotels.com@frankpr.it

Or Kate Hopcraft, khopcraft@hotels.com , +44(0)20-7019-2165


SOURCE Hotels.com