Japs-Olson Company (JO) Unveils New Brand Identity, Signaling Growth and Vision for the Future of Direct Mail

ST. LOUIS PARK, Minn., May 20, 2025 /PRNewswire/ -- Japs-Olson Company (JO), one of the nation's leading direct mail and commercial print providers, announced a bold new brand identity designed to position the company for its next century of growth. 

The updated branding reflects JO's rich heritage and continued commitment to continuous improvement and innovation, customer success and operational excellence – building on a legacy that has earned the trust of major financial, healthcare, insurance, retail and nonprofit brands across the U.S.

Known for its in-house print, envelope, and mailing services, JO streamlines the direct mail process with a single schedule to manage and operational efficiencies that drive faster in-home delivery and stronger client ROI.

"Our new brand is a reflection of who we are today and where we're headed tomorrow," said Karen Danielson, Vice President of Marketing & Transformation at JO. "It honors the rich legacy that has defined JO for over 100 years, while signaling our ambition to lead the industry forward in a meaningful way."

As part of the rebrand, JO introduced refreshed core values centered on progress, accountability, collaboration, and client impact. The company's new visual identity features a modern design aesthetic and messaging that emphasizes JO's role as a high-performance partner in a rapidly evolving marketplace.

"Direct mail continues to be one of the most effective marketing channels for ROI – but the way businesses use it to connect with customers is changing," Danielson added. "JO is evolving to meet those needs today, tomorrow, and into the future. "From empowering our clients' visions to delivering measurable results, our belief is clear: every step forward should create a lasting impression for everyone involved. That belief is now embedded into our visual identity as well."

With more than 720,000 square feet of production space and over two billion mail pieces produced annually, JO remains one of the top four direct mailers in the United States. The company's new brand underscores its investment in people, technology, and process efficiencies to deliver greater value, faster speed to market, and enhanced performance for clients nationwide.

About Japs-Olson Company (JO)

Japs-Olson Company (JO) helps clients drive customer engagement with high-performance, fast-turn direct mail solutions – powered by remarkable people, best-fit technology and differentiated service. Based in St. Louis Park, Minnesota, JO serves some of the world's largest Fortune financial, healthcare, insurance, retail, and nonprofit companies in the world. For more information, visit https://www.japsolson.com.

Media Contact:

Karen Danielson, Vice President of Marketing & Transformation
7500 Excelsior Boulevard St. Louis Park, MN 55442
[email protected]

SOURCE Japs-Olson Company