LOS ANGELES, May 5, 2015 /PRNewswire/ -- JasminTV launched its #SEXISHEALTHY campaign at Coachella 2015, in a radical effort to shift how Americans think and talk about sex. It was the first of many large-scale guerrilla campaigns to celebrate this natural, positive part of life. Sex is healthy and JasminTV wants people to see it that way.
The trailblazing channel packed a team of gorgeous spokesmodels into a bedazzled Escalade and headed to Indio, CA. With big banners, red bikinis, and upbeat attitudes, the ladies attracted throngs of people who all shared their frustrations about America's backwards stance.
They went to spread their sex-positive message one-on-one, not to build a brand. A poolside lounger at the Ace Hotel stated, "Sex is the best! But it does feel like a dirty little secret that you can't talk about in most situations." Over 5,000 people echoed this sentiment to the Jasmin team. It is time for change.
Balazs Sipozs, CEO of JasminTV, says ironically, "Everyone is having babies, but no one is having sex!" As a result of this absurd facade, the channel wants to foster a society where people enthusiastically talk about both babies and their awesome origin.
Public opinion has shifted on gay marriage and decriminalizing marijuana, proving that through information and open dialogue, views change. JasminTV is pushing the #SEXISHEALTHY agenda by commissioning murals by prominent street-artists in LA and throwing a star-studded celebrity gala in July of 2015.
JasminTV's aggressive but tasteful #SEXISHEALTHY social campaign is the first of many initiatives geared at rectifying the broken image of sex and igniting widespread positive change.
JasminTV is a first-to-market internet channel offering an exciting twist on television. It offers a blend of original programming 24/7, featuring the unique lifestyles of Jasmin.com's international cam-models. The parent company, Docler Holding, has been a successful entrepreneurial leader on an international level for two decades. Valued at over 600 million USD, the company has expanded to the US market with its launch of JasminTV and the upcoming launch of the AngelMe app.