Jason Trawick to Join True2Beauty

BOCA RATON, Fla., Aug. 14, 2012 /PRNewswire/ -- True2Beauty, Inc. (PinkSheets: TRTB) (The "Company") (www.True2Beauty.com)

TRTB is extremely excited to announce Jason Trawick as the newest member of the management team in a consultancy role. Mr. Trawick is well known for his work with some of Hollywood's most famous entertainers, including Britney Spears and Taylor Swift.

"Bringing Jason on board is significant for True2Beauty as he believes we are headed in the right direction with our soon to be announced launch of a unique shopping site targeting women, as well as a wide selection of innovative, functional, and creatively designed beauty products," states Bill Bollander, CEO. "His perspective toward the female market will be invaluable as we move forward. Already, he has been instrumental in decision making regarding a number of creative ideas surrounding our pending product launches," continued Mr. Bollander.

Mr. Trawick, with a history at William Morris Endeavor helping to guide the careers of numerous A list talent, is currently involved as an investor in numerous startups.  "I have worked closely with members of the management team for the past few months and I'm truly excited about the direction of True2Beauty. We are about to bring a unique shopping experience to the web, targeting women. It is clearly a game changer for women seeking the excitement of purchasing the products they want and need at massive discounts daily," states Mr. Trawick. "I am also deeply committed to the successful launch of True2Beauty's exciting and unique product lines and feel my experience and relationships will help jumpstart a strong, loyal customer base."  

Mr. Trawick did his undergraduate work at Michigan State University and received his MBA from Texas A&M.

The company intends to announce information regarding the new retail platform in the coming days, with the official launch in a few weeks.

About True2Beauty, Inc.
True2Beauty is focused on delivering women a wide array of beauty and other great products, through a soon to be announced online retail platform. The new site combines the action packed environment of a live auction and the ability to purchase outright all of the items in the auctions. With a guarantee that every bidder can purchase items at a discount, regardless of whether they win an auction or not, the brands slogan is: Win an Auction or Buy it outright at a discount – you never lose. In combination with this platform, the company intends to launch a series of products under the brand name NaturaLure, from daily supplements to cosmetics.

More information on the Company and its line of products can be found at:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:
Investor Relations:
Undiscovered Equities
K. McKnight
1-800-404-8982
www.undiscoveredequities.com

Links:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com

SOURCE True2Beauty, Inc.