Jason Trawick to Join True2Beauty

Entertainment Industry Veteran Brings Celebrity Relationships/Marketing Savvy

Aug 14, 2012, 08:54 ET from True2Beauty, Inc.

BOCA RATON, Fla., Aug. 14, 2012 /PRNewswire/ -- True2Beauty, Inc. (PinkSheets: TRTB) (The "Company") (www.True2Beauty.com)

TRTB is extremely excited to announce Jason Trawick as the newest member of the management team in a consultancy role. Mr. Trawick is well known for his work with some of Hollywood's most famous entertainers, including Britney Spears and Taylor Swift.

"Bringing Jason on board is significant for True2Beauty as he believes we are headed in the right direction with our soon to be announced launch of a unique shopping site targeting women, as well as a wide selection of innovative, functional, and creatively designed beauty products," states Bill Bollander, CEO. "His perspective toward the female market will be invaluable as we move forward. Already, he has been instrumental in decision making regarding a number of creative ideas surrounding our pending product launches," continued Mr. Bollander.

Mr. Trawick, with a history at William Morris Endeavor helping to guide the careers of numerous A list talent, is currently involved as an investor in numerous startups.  "I have worked closely with members of the management team for the past few months and I'm truly excited about the direction of True2Beauty. We are about to bring a unique shopping experience to the web, targeting women. It is clearly a game changer for women seeking the excitement of purchasing the products they want and need at massive discounts daily," states Mr. Trawick. "I am also deeply committed to the successful launch of True2Beauty's exciting and unique product lines and feel my experience and relationships will help jumpstart a strong, loyal customer base."  

Mr. Trawick did his undergraduate work at Michigan State University and received his MBA from Texas A&M.

The company intends to announce information regarding the new retail platform in the coming days, with the official launch in a few weeks.

About True2Beauty, Inc.
True2Beauty is focused on delivering women a wide array of beauty and other great products, through a soon to be announced online retail platform. The new site combines the action packed environment of a live auction and the ability to purchase outright all of the items in the auctions. With a guarantee that every bidder can purchase items at a discount, regardless of whether they win an auction or not, the brands slogan is: Win an Auction or Buy it outright at a discount – you never lose. In combination with this platform, the company intends to launch a series of products under the brand name NaturaLure, from daily supplements to cosmetics.

More information on the Company and its line of products can be found at:

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SOURCE True2Beauty, Inc.