Jay at Play International Named Newest Partner of Share Our Strength's Great American Bake Sale®

NEW YORK, Nov. 22, 2011 /PRNewswire/ -- National nonprofit, Share Our Strength, announced its latest partner to support Great American Bake Sale®, leading toy manufacturer Jay at Play International. Throughout 2012, 1% of Jay at Play's Little Miss Muffin Pop N Flip™ dolls sold will be donated to Great American Bake Sale (up to $75,000), a national effort to end childhood hunger in America by 2015.

(Photo:  http://photos.prnewswire.com/prnh/20111122/NE10987 )

"Jay at Play wanted to give back to the millions of children who already love the brand Little Miss Muffin, so we decided to share our success with Share Our Strength's Great American Bake Sale," said Joseph Sutton, Jay at Play managing director. "We are truly honored to show our support and help with the Great American Bake Sale's mission."  

A national campaign that mobilizes Americans to end childhood hunger by holding bake sales in their communities, Great American Bake Sale's existing partners include presenting sponsors Domino® Sugar, C&H® Sugar, and Duncan Hines®, as well as official bakeware sponsor Chicago Metallic, national television partner Food Network, national magazine partner Family Circle, and official baking ingredient partner Solo.

"Share Our Strength's success depends on the support of companies like Jay at Play, who understand the severity of the childhood hunger crisis in America," said Amy Crowell, Director of Great American Bake Sale at Share Our Strength. "As a partner of Great American Bake Sale, Jay at Play's Little Miss Muffin will make a real impact in our efforts to connect the more than 16 million children at risk of hunger, with the food they need to thrive."

Little Miss Muffin arrives to you peeking out of her magical muffin cup. Pop her muffin top, flip the muffin cup inside out, and Little Miss Muffin becomes a soft adorable doll. With sweet expressive faces and bright smiles, there are ten Little Miss Muffin Dolls each with their own flavor to delight kids of all ages. They are available this holiday season exclusively at Toys"R"Us stores and ToysRus.com.

About Jay at Play – Jay at Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City.  The company's products are distributed internationally through companies that TV-promote all of their brands.  Following the worldwide success of its best-selling MushABellies line, Totally KooKoo and Happy Nappers, Jay at Play is now launching TV campaigns in the U.S. for its Little Miss Muffin brand.  Jay at Play International is a subsidiary of Jay Franco & Sons, the industry leader in the Home Furnishing Industry.

Share Our Strength's Great American Bake Sale – Share Our Strength's Great American Bake Sale^®, presented by Domino^® Sugar and C&H^® Sugar, and Duncan Hines^®, is a national effort that encourages Americans to host bake sales in their communities to support the No Kid Hungry^® Campaign, Share Our Strength's^® national effort to end childhood hunger in America by 2015. Since 2003, more than 1.7 million people have participated in Great American Bake Sale, raising more than $6 million to make sure there is no kid hungry in America. Great American Bake Sale is supported by official bakeware partner Chicago Metallic, national television partner Food Network, national magazine partner Family Circle, and official baking ingredient partner Solo. Visit GreatAmericanBakeSale.org.

SOURCE Jay at Play International