Jay at Play Introduces Happy Nappers® and Totally KooKoo™ at Toy Fair 2011

The Perfect Play Pillow™ and 'KooKoo' Toy Collection Bring Happy Naps and Non-Stop Smiles to Kids of All Ages

Portion of Sales Proceeds from all Happy Nappers to Benefit the Children's Brain Tumor Foundation

Feb 10, 2011, 14:42 ET from Jay at Play

NEW YORK, Feb. 10, 2011 /PRNewswire/ -- Jay at Play International, the company known for its best-selling MushABellies chattering stuffed animals, is "transforming" the plush category again with its brand-new patented Happy Nappers® line of reversible play pillows and Totally KooKoo™ menagerie of collectible toys.  The all-new standout playmates land at the 2011 American International Toy Fair, Jay at Play, Booth #5267, Javits Convention Center, February 13-16, 2011.

The debut Happy Nappers line features four collectible friends who live in their own Home Sweet Home – Bug Bungalow to Lady Bug, Doghouse to Dog, Igloo to Penguin and Castle to Dragon.  Each of the Happy Nappers has a unique sleepy sound and is gently awoken with a press of their doorbell.  Kids ring the sleepy sound doorbell to see if their Happy Napper is in their Home Sweet Home, then magically unzip and reverse them into a 21" soft plush that's ready to play.  And, when it's time to say goodnight, they give them a hug so tight and tuck them back into their Home Sweet Home again.  

Happy Nappers, The Perfect Play Pillow™, give everyone – from preschoolers to preteens – the chance to "be a Happy Napper too" with cute and comforting companions perfect for everyday adventures, bedside snuggling and making memories together.  

Now available As Seen On TV, Happy Nappers come "home sweet home" to major retailers nationwide in July 2011.  Jay at Play will donate a percentage of sales proceeds from all Happy Nappers to the Home Sweet Home Fund benefiting the Children's Brain Tumor Foundation.    

Kids and tweens also will go "totally KooKoo" for Jay at Play's Totally KooKoo collection!  The debut Totally KooKoo KooKoo Birds line, spanning fluffy plush, collectible figurines, playsets and more, takes off for its exclusive inaugural flight at Toys"R"Us stores nationwide this spring before spreading its wings to other major retailers this summer.

Leading the first Totally KooKoo "flock" is a range of KooKoo Birds, including Totally KooKoo Bird ReTweets, animatronic featured plush that record everything they hear – in any language – and "retweet" it as they move their beak and flap their wings in sync.  The Totally KooKoo ReTweets range will touch down for holiday 2011.  The collection also includes 6" KooKoo Birds each in their own "try me" birdhouse box.  Kids give their KooKoo Bird a squeeze to hear its unique KooKoo call or squeeze a little lower to get a special delivery – a mini KooKoo Bird inside an eggshell!  

Additional KooKoo Birds plush include: 12" KooKoo Birds with daddy bird calls; 2" KooKoo Birds ready to tweet in their own "try me" birdhouse box and complete with a field guide presenting all of the KooKoo Birds in the series; and, the biggest birds in the formation, 14" x 18" plush KooKoo Bird Pals with KooKoo calls.

The Totally KooKoo cast of characters features more than 100 collectible figurines, each with expressive eyes and colorful beaks.  The 1.25" birds come in a special KooKoo Birds surprise foil bag with field guide, while the Totally KooKoo Clubhouse is complete with stickers and a nest for when KooKoo Birds need a rest.  Also available are 2- and 4-pack box sets, which include helmet and goggles for KooKoo Birds to sport when they're in the driver's seat of their KooKoo Bird Cars!

Each KooKoo Car includes interchangeable parts for creating a new imaginative vehicle.  Kids place their KooKoo Bird inside the car, pull it back and let it "fly," as the spring-loaded seat launches the bird skyward.  The cars are outfitted with their own KooKoo Birds and stickers, so kids can personalize them in their own KooKoo way.  Rounding out the debut KooKoo Birds line is the KooKoo Cars Playset, a take-anywhere game center, featuring 20" action launch ramp and road barrier.  

The Totally KooKoo collection will unleash additional "breeds" throughout the year, including the a-dog-able KooKoo Kennel and KooKoo Pops monkeys, arriving at retail for holiday 2011.

About Jay at Play International

Jay at Play International was established in 2004 and is a Hong Kong-based company with a showroom in NY.  The company's products are distributed internationally through companies that TV-promote all of their brands.  Following the worldwide success of its best-selling MushABellies line, Jay at Play is now launching TV campaigns in the U.S. for the first time with its Totally KooKoo and Happy Nappers brands.  Jay at Play International is a subsidiary of Jay Franco & Sons, the industry leader in the Home Furnishing Industry.

SOURCE Jay at Play