SAN FRANCISCO, March 29, 2011 /PRNewswire/ -- Ed Ojdana, former CEO of Experian Interactive, founder of FreeCreditReport.com, and now Chairman of the board of Oweing.com, announces the appointment of JB Orecchia as President and CEO of Oweing.com.
With over 22 years of experience in financial services and online marketing, Mr. Orecchia has held various senior roles at Experian Interactive, most notably as Executive Vice President of Partnership Marketing, while working for Mr. Ojdana.
"JB was highly instrumental in the growth of FreeCreditReport.com having joined the business at a very early stage. His leadership in business development and online marketing led to FreeCreditReport.com becoming one of the largest online advertisers," said Mr. Ojdana. "It is a real coup to have JB on board as he brings a rich experience in marketing, consumer finance and building strategic alliances that will enable us to reach consumers with our products and make a real difference in our effort to help Americans dig themselves out of debt."
Prior to his tenure at Experian, Mr. Orecchia spent 10 years in consumer finance at Household International (now HSBC) working closely with consumers in retail lending. Observing consumers first hand, he developed an in depth understanding of their borrowing behavior. Mr. Orecchia joins the www.oweing.com team from the Disney Interactive Media Group where he was Vice President of Marketing for Disney Online.
"What's exciting about Oweing.com is the opportunity to really help people get out of debt," says Mr. Orecchia. "In my prior roles I raised consumer awareness of the importance of credit reports and scores. Now it's our job to create just as much awareness around the importance of tracking and managing your debt. To this end, our site www.Debtscore.com helps you assess where your debt levels should be in relationship to your income and life stage. www.Debtgoal.com provides a tailored plan to pay down and pay off your debt sooner, and www.Oweing.com offers ongoing content and expert advice to help you manage your financial life smarter."
Oweing.com is the web's best resource for people paying off debt. We offer free tools & advice to help you know where to focus and how to really accelerate pay off. We are the home of Debtscore.com as well as DebtGoal – since 2009 the best Do It Yourself Debt Payoff program, described as 'WeightWatchers for debt' which has helped Americans manage over $1.3M in debt.
Contact: Liz Petrova Tel: 212.843.9335