JD Sports Opens JD Pro Sports Performance Shop in London

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Dec 17, 2012, 12:36 ET

BURY, England, December 17, 2012 /PRNewswire/ --

JD Sports Fashion PLC is delighted to announce the opening of the new JD Pro sports performance store on Bow Lane, London. The new store opened on Monday 12^th November as one of the UK's leading retailers expands its offering into the sports performance market.

(Photo: http://photos.prnewswire.com/prnh/20121217/582949 )

The store, spread over 3 floors, provides customers with a premium product range that will satisfy all keen sportsmen and women, offering quality products and performance clothing across a wide range of sports.

The ground floor will focus on running and fitness from brands including Asics, Nike, Adidas, New Balance, Under Armour and Brooks. The basement area covers team sports including football, rugby, cricket and hockey.

The first floor features outdoor products from top brands such as The North Face, Berghaus and Haglofs. There is an extensive range of golf products and clothing from Callaway, Taylor Made, Nike Golf, J.Lindeberg, Aquascutum and Galvin Green. Tennis brands include Wilson, Head and Babalot; as well as a racket re-stringing service available on site.

JD Pro has recruited staff with extensive knowledge in various sports. The new team will include a range of athletes with sports science qualifications. The aim is to ensure JD Pro provide a quality service from staff due to their experience in their respective sporting areas.

The JD Pro team will be aided by the presence of a range of high quality equipment to assist customers, including gait analysis and a foot-bed for customers to have bespoke insoles produced.

This is the first in a line of performance stores under the guidance of Tom Knight who commented: "This store helps to fill the void in the market for authentic premium performance product. My belief is that there are consumers who want the best information available on cutting edge sport technologies and, who want access to the latest and greatest products on offer. This store will provide the platform for the brands to showcase their unique innovations and is one that we are very excited about."

If you have any questions regarding the JD Pro Opening please contact Marketing Co-ordinator Joe Simpson ([email protected] / +44(0)7768-557747) or Claire Grew at Bird Consultancy ([email protected] / +44(0)161-839-4846)