Jeffrey L. Bowman, Former Senior Partner & Managing Director at Ogilvy & Mather, Publishes Book, REFRAME The Marketplace: The Total Market Approach To Reaching The New Majority

NEW YORK, Oct. 5, 2015 /PRNewswire/ -- Jeffrey L. Bowman, former Senior Partner and Managing Director at Ogilvy & Mather, today announces the release of his first book, REFRAME The Marketplace:  The Total Market Approach To Reaching The New Majority (WILEY; October 2015; $30; ISBN: 978-1-119-10025-6. Available where all books are sold).  The book serves as a guide for brands and businesses on how to accelerate business growth and enterprise change management while providing the best customer experience for the New Majority.

"REFRAME: The Marketplace provides innovative thinking while serving as a bridge for general market and multicultural marketing communications industry.  I'm excited to share my learning, thinking and tools with brands and businesses so they can fully seize the New Majority marketplace," said Jeffrey Bowman, Founder and CEO of REFRAME : [The Brand]. "There is a huge underserved market that companies desire new language, a new approach and education about how to seize the opportunity across their business. With some guidance and insight, companies can use this opportunity to seize growth through the new and emerging consumer segments."

According to the recent U.S. Census Bureau report, sometime around 2020, Millennial multicultural consumers 18 – 29 will become the majority. Brands and corporations are using dated models that are not equipped to meet consumers' needs in this emerging sector. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market, and how to reorganize your enterprise to reap the rewards of this burgeoning segment.

Mr. Bowman is one of advertising's most recognized pioneering thought leader and practitioner on the Total Market approach. This new industry category challenges the antiquated approach to marketing and advertising developed in the 1950's and taps into all the new and emerging consumer segments that are currently transforming the world's population. Today, he leads the industry charge in transforming brands and businesses for the New Majority.

"My hope is that through my first-hand experiences and deep understanding of the industry, I can help change the mindset of companies and open their yes to the vast opportunities behind these new practices.  I hope the book will help drive change and help companies align with the Total Market approach," said Bowman.

The book is available for purchase everywhere books are sold.

For more information please visit, http://www.jeffreylbowman.com.

ABOUT JEFFREY L. BOWMAN
Jeffrey L. Bowman is the founder and chairman of REFRAME : [The Brand], a platform conceived to prepare executives for the New Majority. The organization provides Total Market Enterprise^TM advisory, education, and training through a software as a service (SaaS) platform. Launch in 2013, Bowman has grown the community from 61 members to more than 200 members.

As a former senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies, Bowman pioneered a new communications model that aimed to bridge the general market and multicultural marketing communications approaches, as well as redefining change management. As a result, he developed Total Market Enterprise^TM which remodeled outmoded business practices, and now Bowman leads the industry's charge in transforming brands and business for the New Majority.

Author of the highly acclaimed The Cross-Cultural Report and the Brand Cross-Cultural Index, two firsts for the industry; Bowman's new book "REFRAME The Marketplace: The Total Market Approach to Reaching the New Majority," scheduled to be released this fall, shows executives how to recognize the huge market opportunity available amongst the "minority-majority" segments and how to reorganize enterprises to reap the rewards of the new reality. The book will serve as the first industry guide for businesses eager to take advantage of the New Majority opportunity using his unique approach. 

As one of advertising's most recognized pioneers, he has become the thought leader and practitioner of the Total Market approach. This new industry category challenges the antiquated approach to marketing and advertising developed in the 1950's and it taps into all the new and emerging consumer segments that continuously transform the world's population. A true strategist and pioneer, Bowman has changed management and marketing effectiveness for global brands such as, British Petroleum (BP), British Airways, Coca-Cola, Campbell's, GAP, IKEA, Kimberly-Clark, S.C. Johnson, Mass Mutual, MetLife, PepsiCo, Unilever, United Airlines, Verizon, and Wyndham, among others. His pioneering work in reframing the marketplace has been covered in The New York Times, Advertising Age, and The Economist.

SOURCE REFRAME : [The Brand]