Jeffrey Modell Foundation Launches New PSA Campaign Creating Greater Awareness of Primary Immunodeficiency

Jan 12, 2016, 10:30 ET from Jeffrey Modell Foundation

NEW YORK, Jan. 12, 2016 /PRNewswire-USNewswire/ -- The Jeffrey Modell Foundation (JMF) today launched an expansion of their very successful "When I Grow Up" Public Service Advertising Campaign.   To date the Foundation has received generous support from national and local outlets in television, radio, magazines, airports, malls and billboards.  The new creative continues to highlight the importance of early testing, diagnosis, and treatment of Primary Immunodeficiency (PI).

The condition is a genetic defect of the immune system that affects at least 1 in 500 people, mostly children, and is chronic, serious and often fatal, if not diagnosed and treated early.

Building on the success of the original campaign, the Foundation introduces and welcomes an enchanting Ballerina, a determined Doctor, and a passionate Teacher to the "When I Grow Up" Campaign.  Known for their vibrant colors and powerful messaging, the newest additions to the campaign are a perfect fit to support the Foundation's mission of hope, advocacy, and action.

JMF Co-Founder Vicki Modell shares, "Fortunately we have been able to reach thousands of families across the country with our 'When I Grow Up' Campaign, and our newest PSAs contain an emotional element that is sure to resonate with the public to help achieve earliest possible diagnosis and save children's lives."

"Our PSAs are a call to action!  The viewer is encouraged to visit JMF's new award winning website, the 'Global PI Village', for information and referrals.  Education leads to greater Awareness. Awareness leads to Diagnosis. Diagnosis leads to Appropriate Treatment, and that leads to a better quality of life, or life itself!" explains JMF Co-Founder Fred Modell.

The "When I Grow Up" Campaign includes a series of print ads and broadcast spots and can be viewed on the JMF website and the JMF YouTube Channel.

About Jeffrey Modell Foundation
Vicki and Fred Modell established the Jeffrey Modell Foundation in 1987, in memory of their son Jeffrey, who died at the age of fifteen from complications of Primary Immunodeficiency -- a genetic condition that is chronic, serious, and often fatal.

JMF is a global nonprofit organization dedicated to early diagnosis, meaningful treatments and, ultimately, cures through research, physician education, public awareness, advocacy, patient support, and newborn screening. The Jeffrey Modell Centers Network (JMCN) includes 602 physicians at 250 academic institutions, in 206 cities, 84 countries, spanning 6 continents and growing.

For more information about PI, visit or email the Jeffrey Modell Foundation at

Media Contacts:
Vicki Modell, Jeffrey Modell Foundation, (212) 819-0200
Fred Modell, Jeffrey Modell Foundation, (212) 819-0200

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SOURCE Jeffrey Modell Foundation